//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand architecture"
~subject:"Branding"
~subject:"Einzelhandel"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenprodukt"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
Branding
Einzelhandel
Brand
86
Markenartikel
86
Brand management
69
Markenführung
69
Consumer behaviour
61
Konsumentenverhalten
61
Brand image
53
Markenimage
53
Beziehungsmarketing
15
Relationship marketing
15
Handelsmarke
14
Store brand
14
Retail trade
13
Marketing management
11
Marketingmanagement
11
Brand equity
10
Brand loyalty
9
Markentreue
6
Advertising effects
5
Food retailing
5
Lebensmitteleinzelhandel
5
Werbewirkung
5
Brands
4
Cognition
4
Emotion
4
Gender
4
Geschlecht
4
Innovation
4
Kognition
4
Markenarchitektur
4
Market share
4
Marktanteil
4
Viral marketing
4
Virales Marketing
4
Advertising
3
Brand awareness
3
Brand names
3
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
23
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
24
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
24
Author
All
Glynn, Mark S.
2
Roper, Stuart
2
Round, Griff
2
Alić, Adi
1
Anselmsson, Johan
1
Belli, Alex
1
Brandão, Amélia Maria Pinto da Cunha
1
Brexendorf, Tim Oliver
1
Brodie, Roderick J.
1
Bruhn, Manfred
1
Burt, Steven
1
Canniford, Robin
1
Carcelén, Sonia
1
Chan, Fong Yee
1
Chan, Hung Fai
1
Choi, Laee
1
Christodoulides, George
1
Coleman, Darren Andrew
1
Collins, Alan M.
1
Cronin, James Martin
1
Dawes, John G.
1
De Chernatony, Leslie
1
Diaz-Bustamante, Mónica
1
Fritz, Kristine
1
George, Richard J.
1
Helm, Sabrina Verena
1
Huddleston, Patricia
1
Johansson, Ulf
1
Keller, Kevin Lane
1
Marchi, Gianluca
1
Martinelli, Elisa
1
Melewar, T. C.
1
Mishra, Anubha
1
Morschett, Dirk
1
Motion, Judy
1
Mujkic, Alisa
1
Puelles, Maria
1
Renk, Uwe
1
Rodrigues, Clarinda
1
Rokka, Joonas
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
46
Journal of business research : JBR
28
The journal of brand management : an international journal
24
Journal of retailing
18
The journal of product & brand management
17
European journal of operational research : EJOR
10
International journal of retail & distribution management
9
European journal of marketing
8
Marketing intelligence & planning
7
Transportation research / E : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of production economics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail and distribution management
5
Qualitative market research : an international journal
5
The marketing review
5
Business horizons
4
Harvard business review : HBR
4
Journal of euromarketing
4
Journal of fashion marketing and management
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The journal of consumer marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Business history
3
European review of agricultural economics : ERAE
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
Review of marketing science
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Australasian marketing journal
2
Cogent business & management
2
Corporate reputation review
2
European journal of management and business economics : EJM&BE
2
Handelsforschung
2
International journal of Indian culture and business management
2
more ...
less ...
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
2
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
3
The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
6
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
7
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
8
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
9
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
10
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->