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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of brand management : an international journal"
~person:"Abosag, Ibrahim"
~person:"Iglesias, Oriol"
~source:"econis"
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Beziehungsmarketing
4
Relationship marketing
4
Brand
2
Brand image
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2
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2
Spain
2
Spanien
2
Arla foods
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Boycotting
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Brand architecture
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Business ethics
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Conscientious brands
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Consumer behaviour
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Corporate Social Responsibility
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Abosag, Ibrahim
Iglesias, Oriol
Dagger, Tracey S.
4
Fetscherin, Marc
3
Gil Saura, Irene
3
He, Hongwei
3
Å eriÄ, Maja
3
Balmer, John M. T.
2
Berenguer ContrĆ, Gloria
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Bruhn, Manfred
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Carlson, Jamie
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Confente, Ilenia
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De Chernatony, Leslie
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Kaufmann, Hans RĆ¼diger
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Loureiro, Sandra Maria Correia
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Maklan, Stan
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Paulssen, Marcel
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Phau, Ian
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Roulet, Raphael
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Rowley, Jennifer
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Russell-Bennett, Rebekah
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Webster, Cynthia M.
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1
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European journal of marketing : EJM
The journal of brand management : an international journal
Journal of business ethics : JOBE
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
Journal of business research : JBR
2
Business ethics, the environment & responsibility
1
California management review
1
Consumer behavior : practice oriented perspectives
1
Journal of business ethics : JBE
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Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
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ECONIS (ZBW)
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Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
2
The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim
;
Farah, Maya F.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
Saved in:
3
The role of brand experience and affective commitment in determining brand loyalty
Iglesias, Oriol
;
Singh, Jatinder J.
;
Batista-Foguet, Joan M.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 570-582
Persistent link: https://www.econbiz.de/10009233003
Saved in:
4
The role of corporate culture in relationship marketing
Iglesias, Oriol
;
Sauquet, Alfons
;
MontaƱa, Jordi
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 631-650
Persistent link: https://www.econbiz.de/10009010605
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