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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~subject:"Book trade"
~subject:"Produktinformation"
~subject:"Viral marketing"
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Search: subject_exact:"Technical information"
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Book trade
Produktinformation
Viral marketing
Product information
9
Consumer behaviour
5
Konsumentenverhalten
5
Online retailing
4
Online-Handel
4
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Online-Marketing
2
Virales Marketing
2
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1
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1
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1
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1
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Barnes, Nora Ganim
1
Borin, Norm
1
Cerf, Douglas C.
1
Chocaroo Eguaras, Raquel
1
Chrysochou, Polymeros
1
Cui, Geng
1
Dörnyei, Krisztina Rita
1
Elorz Domezain, Margarita
1
Forsythe, Sandra
1
Karakaya, Fahri
1
Kim, Jiyeon
1
Kim, Yong Seog
1
Krishnan, Ramayya
1
Krystallis, Athanasios
1
Laroche, Michel
1
Li, Chunyu
1
Moon, Sangkil
1
Múgica Grijalba, José Miguel
1
Nepomuceno, Marcelo Vinhal
1
Park, Yoonseo
1
Peng, Ling
1
Richard, Marie-Odile
1
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1
Zhuang, Mengzhou
1
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European journal of marketing : EJM
The journal of consumer marketing
Journal of business research : JBR
24
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
13
Food policy : economics planning and politics of food and agriculture
12
Information systems research : ISR
12
International journal of consumer studies
12
Working paper / National Bureau of Economic Research, Inc.
11
Journal of marketing research : JMR
10
Journal of retailing and consumer services
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of food products marketing
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
NBER working paper series
9
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
NBER Working Paper
8
International journal of hospitality management
7
Journal of institutional and theoretical economics : JITE
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of internet commerce
6
Journal of marketing communications
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
ERIM report series research in management
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The international review of retail, distribution and consumer research
5
Asia Pacific journal of marketing and logistics
4
Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
4
International journal of electronic commerce : IJEC
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of electronic commerce research : JECR
4
Journal of management information systems : JMIS
4
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ECONIS (ZBW)
9
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9
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1
The impact of product assortment size and attribute quantity on information searches
Dörnyei, Krisztina Rita
;
Krystallis, Athanasios
; …
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 191-201
Persistent link: https://www.econbiz.de/10011694822
Saved in:
2
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
3
The impact of text product reviews on sales
Moon, Sangkil
;
Park, Yoonseo
;
Kim, Yong Seog
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2176-2197
Persistent link: https://www.econbiz.de/10010461789
Saved in:
4
Consumers' internal categorization structures : an additive tree analysis
Chocaroo Eguaras, Raquel
;
Elorz Domezain, Margarita
; …
- In:
European journal of marketing : EJM
46
(
2012
)
6
,
pp. 760-789
Persistent link: https://www.econbiz.de/10009562336
Saved in:
5
When implicit promises override explicit promises : the effectiveness of guarantees and diagnostic kits in improving product evaluations
Steinhart, Yael
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1708-1725
Persistent link: https://www.econbiz.de/10009678026
Saved in:
6
Consumer effects of environmental impact in product labeling
Borin, Norm
;
Cerf, Douglas C.
;
Krishnan, Ramayya
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 76-86
Persistent link: https://www.econbiz.de/10009009742
Saved in:
7
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
8
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
9
Adoption of sensory enabling technology for online apparel shopping
Kim, Jiyeon
;
Forsythe, Sandra
- In:
European journal of marketing : EJM
43
(
2009
)
9/10
,
pp. 1101-1120
Persistent link: https://www.econbiz.de/10009525805
Saved in:
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