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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Brand"
~subject:"Kundenzufriedenheit"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Brand
Kundenzufriedenheit
Werbewirkung
Consumer behaviour
741
Konsumentenverhalten
739
Brand management
363
Markenführung
363
Brand image
316
Markenimage
316
Markenartikel
215
Relationship marketing
147
Social Web
71
Social web
71
Advertising effects
65
Emotion
64
Internet marketing
61
Online-Marketing
60
Customer satisfaction
50
Marketing management
49
Marketingmanagement
48
Viral marketing
46
Virales Marketing
46
Brand loyalty
45
Preismanagement
45
Pricing strategy
45
Einzelhandel
39
Luxury goods
39
Luxusgüter
39
Retail trade
39
Personality psychology
38
Persönlichkeitspsychologie
38
Advertising
36
Markentreue
34
Werbung
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Guzman, Francisco
7
Fetscherin, Marc
4
Wallace, Elaine
4
Balaji, M. S.
3
Grappi, Silvia
3
Maehle, Natalia
3
Tseng, Timmy H.
3
Veloutsou, Cleopatra
3
Al-Kwifi, Sam O.
2
Aurier, Philippe
2
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2
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2
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2
Bijmolt, Tammo H. A.
2
Broyles, S. Allen
2
Buil, Isabel
2
Burmann, Christoph
2
Cauberghe, Veroline
2
Coker, Kesha K.
2
Costa, Patrício
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Davari, Arezoo
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Diamantopoulos, Adamantios
2
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2
Grohmann, Bianca
2
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He, Hongwei
2
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2
Ilicic, Jasmina
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Kulczynski, Alicia
2
Lee, Wai Jin
2
Liu, Fang
2
Machado, Joana César
2
Melnyk, Valentyna
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European journal of marketing : EJM
The journal of product & brand management
Journal of retailing and consumer services
712
Journal of business research : JBR
686
International journal of hospitality management
288
The journal of brand management : an international journal
230
Psychology & marketing
193
Journal of marketing communications
172
The journal of services marketing
161
International journal of advertising : the review of marketing communications
150
Asia Pacific journal of marketing and logistics
137
Journal of hospitality marketing & management
132
Cogent business & management
130
Journal of travel and tourism marketing
125
Journal of the Academy of Marketing Science
122
International journal of contemporary hospitality management
120
Marketing intelligence & planning
110
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
106
Journal of promotion management : innovations in planning and applied research
106
International journal of advertising : the quarterly review of marketing communications
103
Journal of strategic marketing
101
Journal of retailing
100
Marketing letters : a journal of research in marketing
97
Journal of marketing
94
Tourism management : research, policies, practice
93
International journal of internet marketing and advertising : IJIMA
92
The service industries journal
91
The international review of retail, distribution and consumer research
87
Journal of promotion management : JPM
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
SpringerLink / Bücher
82
Services marketing quarterly
81
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
The journal of consumer marketing
80
International journal of consumer studies
79
International journal of retail & distribution management
77
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
76
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
75
Journal of advertising research
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
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ECONIS (ZBW)
351
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351
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
6
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
7
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
8
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
9
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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