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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Kundenzufriedenheit"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Kundenzufriedenheit
Marketingmanagement
Werbewirkung
Consumer behaviour
741
Konsumentenverhalten
739
Brand management
363
Markenführung
363
Brand image
316
Markenimage
316
Brand
217
Markenartikel
215
Relationship marketing
147
Social Web
71
Social web
71
Advertising effects
65
Emotion
64
Internet marketing
61
Online-Marketing
60
Customer satisfaction
50
Marketing management
49
Viral marketing
46
Virales Marketing
46
Brand loyalty
45
Preismanagement
45
Pricing strategy
45
Einzelhandel
39
Luxury goods
39
Luxusgüter
39
Retail trade
39
Personality psychology
38
Persönlichkeitspsychologie
38
Advertising
36
Markentreue
34
Werbung
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Guzman, Francisco
6
Balaji, M. S.
3
Fetscherin, Marc
3
Kitchen, Philip J.
3
Tseng, Timmy H.
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
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2
Balasubramanian, Siva Kumar
2
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2
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2
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2
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2
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2
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2
He, Hongwei
2
Ilicic, Jasmina
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Kulczynski, Alicia
2
Lee, Wai Jin
2
Loureiro, Sandra Maria Correia
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McColl, Rod
2
Mitchell, Vincent-Wayne
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2
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Sok, Phyra
2
St. Davčik, Nebojša
2
Strebinger, Andreas
2
Sääksjärvi, Maria
2
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European journal of marketing : EJM
The journal of product & brand management
Journal of retailing and consumer services
654
Journal of business research : JBR
589
International journal of hospitality management
282
Journal of marketing communications
182
Psychology & marketing
169
The journal of services marketing
159
International journal of advertising : the review of marketing communications
153
Journal of hospitality marketing & management
130
Cogent business & management
129
The journal of brand management : an international journal
129
Asia Pacific journal of marketing and logistics
127
Journal of travel and tourism marketing
126
International journal of contemporary hospitality management
117
Journal of the Academy of Marketing Science
114
Marketing intelligence & planning
106
Journal of promotion management : innovations in planning and applied research
104
Journal of strategic marketing
99
International journal of internet marketing and advertising : IJIMA
98
International journal of advertising : the quarterly review of marketing communications
97
Journal of marketing
94
Journal of retailing
94
Tourism management : research, policies, practice
94
The service industries journal
87
SpringerLink / Bücher
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
80
Services marketing quarterly
80
Marketing letters : a journal of research in marketing
79
The international review of retail, distribution and consumer research
78
Journal of promotion management : JPM
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
The journal of consumer marketing
74
International journal of retail & distribution management
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
Journal of service management
68
Journal of marketing research : JMR
66
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ECONIS (ZBW)
260
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260
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
6
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
7
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
8
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
9
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
10
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
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