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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften"
~subject:"Advertising"
~subject:"Corporate identity"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Corporate communication"
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Advertising
Corporate identity
Unternehmenskultur
Public relations
26
Öffentlichkeitsarbeit
26
Marketing management
13
Marketingmanagement
13
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10
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Bruhn, Manfred
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Melewar, T. C.
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European journal of marketing : EJM
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
Corporate communications : an international journal
37
Journal of business research : JBR
15
Darden Case
10
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
10
Corporate reputation review : an international journal
9
International journal of advertising : the review of marketing communications
8
Journal of marketing communications
7
SpringerLink / Bücher
7
Journal of communication management : an international journal
6
Journal of promotion management : JPM
6
Europäische Kulturen in der Wirtschaftskommunikation
5
Journal of strategic marketing
5
Corporate social responsibility and environmental management
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
International studies of management and organization
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business ethics : JOBE
4
Journal of promotion management : innovations in planning and applied research
4
Management communication quarterly : an international journal
4
Marketing intelligence & planning
4
Basler Schriften zum Marketing
3
Corporate Communications: An International Journal
3
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of business communication : IJBC : a publication of the Association for Business Communication
3
Long range planning : LRP ; international journal of strategic management
3
Public Relations : ein Handbuch
3
Research
3
The journal of brand management : an international journal
3
Unternehmenskommunikation deutscher Mittel- und Großunternehmen : Theorie und Praxis in historischer Perspektive
3
Arbeitspapiere / Institut für Marketing, European Business School
2
Beiträge zur Wirtschaftskommunikation : Veröffentlichungen des "Arbeitsbereich Unternehmenskommunikation" (ARBUK)
2
Business strategy and the environment
2
Cogent business & management
2
Communication series
2
Culture and public relations : links and implications
2
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
2
Einblicke und Ausblicke
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ECONIS (ZBW)
17
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1
Closed-ended and open-ended fit articulation : communication strategies for incongruent sponsorships
Skard, Siv
;
Thorbjornsen, Helge
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1414-1439
Persistent link: https://www.econbiz.de/10011725692
Saved in:
2
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
3
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
4
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
5
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
6
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
Saved in:
7
Publicity and advertising : what matter most for sales?
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1986-2008
Persistent link: https://www.econbiz.de/10010461822
Saved in:
8
Kommunikationspolitik : systematischer Einsatz der Kommunikation für Unternehmen
Bruhn, Manfred
-
2013
-
7., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009681226
Saved in:
9
Corporate brands and identity : developing stronger theory and a call for shifting the debate
Cornelissen, Joep
;
Christensen, Lars Thøger
;
Kinuthia, …
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1093-1102
Persistent link: https://www.econbiz.de/10009572836
Saved in:
10
Strategic corporate brand alignment : perspectives from identity based views of corporate brands
Balmer, John M. T.
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1064-1092
Persistent link: https://www.econbiz.de/10009572839
Saved in:
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