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~isPartOf:"European journal of marketing : EJM"
~language:"bul"
~language:"eng"
~language:"hrv"
~language:"hun"
~language:"msa"
~language:"spa"
~person:"Cruz, Angela Gracia B."
~person:"Woisetschläger, David"
~subject:"Geschlecht"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Geschlecht
Konsumentenverhalten
Theorie
Unternehmenserfolg
Volatility
Consumer behaviour
5
Sponsoring
3
Sponsorship
3
Sportmarketing
3
Sports marketing
3
Brand management
2
Consumer acculturation
2
Football
2
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2006
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Brand image
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Kapitalmobilität
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Cruz, Angela Gracia B.
Woisetschläger, David
Moutinho, Luiz
6
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
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O'Cass, Aron
4
Romaniuk, Jenni
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Sharma, Piyush
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Buchanan-Oliver, Margo
3
Buil, Isabel
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Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Gilmore, Audrey
3
Grohmann, Bianca
3
Lowe, Ben
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Schroeder, Jonathan E.
3
Spence, Mark T.
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
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Angell, Robert
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Antonetti, Paolo
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Balaji, M. S.
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Bijmolt, Tammo H. A.
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Brown, Mark
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Büttner, Oliver B.
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2
Chakravarti, Amitav
2
Chatzipanagiotou, Kalliopi C.
2
Choi, Beom Joon
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European journal of marketing : EJM
Journal of business research : JBR
4
International journal of automotive technology and management : IJATM
1
International marketing review
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Psychology & marketing
1
Qualitative market research : an international journal
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The journal of consumer marketing
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ECONIS (ZBW)
5
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1
Mobile masculinities : performances of remasculation
Cruz, Angela Gracia B.
;
Buchanan-Oliver, Margo
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1374-1395
Persistent link: https://www.econbiz.de/10011725687
Saved in:
2
Moving toward settlement : tourism as acculturation practice
Cruz, Angela Gracia B.
;
Buchanan-Oliver, Margo
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 772-794
Persistent link: https://www.econbiz.de/10011704248
Saved in:
3
Attenuation of negative sponsorship effects in the context of rival sports teams' fans
Grohs, Reinhard
;
Reisinger, Heribert
;
Woisetschläger, David
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1880-1901
Persistent link: https://www.econbiz.de/10011449336
Saved in:
4
Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David
;
Haselhoff, Vanessa
;
Backhaus, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
Saved in:
5
Sponsorship congruence and brand image : a pre-post event analysis
Woisetschläger, David
;
Michaelis, Manuel
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 509-523
Persistent link: https://www.econbiz.de/10009535667
Saved in:
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