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~isPartOf:"European journal of marketing : EJM"
~person:"Aldás-Manzano, Jaoquín"
~person:"Guèvremont, Amélie"
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Aldás-Manzano, Jaoquín
Guèvremont, Amélie
Lee, Nick
20
Grønhaug, Kjell
19
Harris, Lloyd C.
14
Balmer, John M.T.
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Davies, Gary
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Kitchen, Philip J.
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Brown, Stephen
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Diamantopoulos, Adamantios
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Kaynak, Erdener
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The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
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2
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
3
Dual nature of cause-brand fit : influence on corporate social responsibility consumer perception
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 575-594
Persistent link: https://www.econbiz.de/10009535660
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