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~isPartOf:"European journal of marketing : EJM"
~person:"Asree, Susita"
~person:"Grace, Debra"
~person:"Kenning, Peter"
~person:"King, Ceridwyn"
~subject:"Brand image"
~subject:"Work behaviour"
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Brand management
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Brand personality
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European journal of marketing : EJM
International journal of hospitality management
1
Journal of managerial issues : JMI
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Marketing letters : a journal of research in marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
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2
Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
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