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~isPartOf:"European journal of marketing : EJM"
~person:"Babakus, Emin"
~person:"Esmark, Carol L."
~person:"He, Hongwei"
~subject:"Beziehungsmarketing"
~subject:"Cause-related marketing"
~subject:"Konsumentenverhalten"
~subject:"Kundenservice"
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Beziehungsmarketing
Cause-related marketing
Konsumentenverhalten
Kundenservice
Consumer behaviour
4
Relationship marketing
4
Arbeitsleistung
1
Arbeitszufriedenheit
1
Brand extension
1
Brand image
1
Brand management
1
Business ethics
1
Cause-Related Marketing
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Customer orientation
1
Customer satisfaction
1
Customer service
1
Dienstleistungsqualität
1
Emotion
1
Emotional brand attachment
1
Firmenimage
1
Gratitude
1
Interaction quality
1
Job performance
1
Job satisfaction
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Lieferantenmanagement
1
Loyalty program
1
Loyalty programmes
1
Markenführung
1
Markenimage
1
Markentransfer
1
Moral identity
1
Personality psychology
1
Persönlichkeitspsychologie
1
Role overload
1
Sales performance
1
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Babakus, Emin
Esmark, Carol L.
He, Hongwei
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Mitchell, Vincent-Wayne
4
Sharma, Piyush
4
Buil, Isabel
3
Canniford, Robin
3
De Chernatony, Leslie
3
Drennan, Judy
3
Grohmann, Bianca
3
Lowe, Ben
3
Palmeira, Mauricio
3
Roper, Stuart
3
Roy, Rajat
3
Spence, Mark T.
3
Woisetschläger, David
3
Yi, Youjae
3
Zielke, Stephan
3
Abosag, Ibrahim
2
Andrews, Lynda
2
Angell, Robert
2
Antonetti, Paolo
2
Aspara, Jaakko
2
Balaji, M. S.
2
Bijmolt, Tammo H. A.
2
Brown, Mark
2
Bruhn, Manfred
2
Buchanan-Oliver, Margo
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Büttner, Oliver B.
2
Cauberghe, Veroline
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Chakravarti, Amitav
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Choi, Beom Joon
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Cruz, Angela Gracia B.
2
Dagger, Tracey S.
2
Dahlén, Micael
2
Delgado-Ballester, Elena
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Florack, Arnd
2
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European journal of marketing : EJM
Journal of business research : JBR
4
Journal of marketing management : MM
2
Journal of the Academy of Marketing Science
2
Asia Pacific business review
1
Business horizons
1
Decision sciences : DS
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of retail & distribution management
1
Journal of business ethics : JOBE
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of service research : JSR
1
Review of managerial science : RMS
1
Services marketing quarterly
1
The journal of consumer marketing
1
The journal of services marketing
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ECONIS (ZBW)
4
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1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
3
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
4
Consumer evaluation of technology-based vertical brand extension
He, Hongwei
;
Li, Yan
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1366-1383
Persistent link: https://www.econbiz.de/10008661723
Saved in:
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