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~isPartOf:"European journal of marketing : EJM"
~person:"Bijmolt, Tammo H. A."
~person:"Esmark, Carol L."
~subject:"Beziehungsmarketing"
~subject:"Loyalty programmes"
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Beziehungsmarketing
Loyalty programmes
Consumer behaviour
3
Konsumentenverhalten
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Kundenbindungsprogramm
2
Loyalty program
2
Relationship marketing
2
Advertising effects
1
Consumer purchase behaviour
1
Customer loyalty
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Customer retention
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Einzelhandel
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Gratitude
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Kundenbindung
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Loyalty schemes
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Multi-item promotions
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Retail trade
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Retailing
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Bijmolt, Tammo H. A.
Esmark, Carol L.
Dagger, Tracey S.
2
He, Hongwei
2
Paulssen, Marcel
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Roulet, Raphael
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Vlachos, Pavlos A.
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European journal of marketing : EJM
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of retailing
2
Business horizons
1
Customer engagement marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
2
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
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