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~isPartOf:"European journal of marketing : EJM"
~person:"De Chernatony, Leslie"
~person:"Schroeder, Jonathan E."
~subject:"Brand image"
~subject:"Markenführung"
~type_genre:"Article in journal"
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Brand image
Markenführung
Brand management
6
Consumer behaviour
4
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4
Markenimage
4
Brand
3
Markenartikel
3
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2
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2
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De Chernatony, Leslie
Schroeder, Jonathan E.
Roper, Stuart
6
Melewar, T. C.
5
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
Woisetschläger, David
3
Abosag, Ibrahim
2
Aspara, Jaakko
2
Balmer, John M. T.
2
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2
French, Alan
2
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2
Lee, Wai Jin
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2
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2
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2
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2
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2
Samuelsen, Bendik Meling
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
7
Marketing theory
3
The journal of product & brand management
2
The service industries journal
2
Business ethics : a European review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Scandinavian journal of management
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
3
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
4
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
5
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
6
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Saved in:
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