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~isPartOf:"European journal of marketing : EJM"
~subject:"Advertising planning"
~subject:"Advertising"
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Advertising planning
Advertising
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8
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Canniford, Robin
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Grant, Ian
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Nevett, Terence R.
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European journal of marketing : EJM
Journal of historical research in marketing
14
A master class in brand planning : the timeless works of Stephen King
13
Journal of advertising : official publication of the American Academy of Advertising
9
Advertising in developing and emerging countries : the economic, political and social context
8
Journal of advertising research
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing communications
6
Journal of advertising
5
The advertising handbook
5
NBER working paper series
4
SpringerLink / Bücher
4
Working paper / National Bureau of Economic Research, Inc.
4
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Brand Planning : starke Strategien für Marken und Kampagnen
2
Business history
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International journal of advertising : the review of marketing communications
2
Journal of current issues and research in advertising
2
NBER Working Paper
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Schriften zu Marketing und Management
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The Sage handbook of advertising
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The advertising and consumer culture reader
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The marketing review
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Absatzwirtschaft / Schriften zum Marketing
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Accounting history review
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Advancing research on projects and temporary organizations
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American business, politics, and society
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American journal of agricultural economics
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Asia Pacific business review
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Australasian marketing journal
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CESifo Working Paper Series
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
2
Ad agency professionals' mental models of advertising creativity
Nyilasy, Gergely
;
Canniford, Robin
;
Kreshel, Peggy J.
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1691-1710
Persistent link: https://www.econbiz.de/10010201719
Saved in:
3
Conflict and advertising planning : consequences of networking for advertising planning
Grant, Ian
;
McLeod, Charlotte
;
Shaw, Eleanor
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 73-91
Persistent link: https://www.econbiz.de/10009514322
Saved in:
4
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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