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~isPartOf:"European journal of marketing : EJM"
~subject:"Beziehungsmarketing"
~subject:"Marketing"
~type_genre:"Article in journal"
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Beziehungsmarketing
Marketing
Corporate culture
23
Unternehmenskultur
23
Consumer behaviour
12
Konsumentenverhalten
12
Marketing management
12
Marketingmanagement
12
Brand architecture
11
Corporate reputation
11
Firmenimage
11
Markenarchitektur
11
Brand management
9
Markenführung
9
Public relations
7
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7
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5
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Culture
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Consumption
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Designation of origin
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Herkunftsbezeichnung
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Kulturelle Identität
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Personality psychology
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Persönlichkeitspsychologie
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Relationship marketing
3
Strategic management
3
Strategisches Management
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Animosity
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Balmer, John M. T.
2
Ashkanasy, Neal M.
1
Burghausen, Mario
1
Cluley, Robert
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Iglesias, Oriol
1
Kitchen, Philip J.
1
Melewar, T. C.
1
Montaña, Jordi
1
Russell-Bennett, Rebekah
1
Sauquet, Alfons
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Tombs, Alastair G.
1
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European journal of marketing : EJM
Journal of business research : JBR
15
Journal of international marketing
8
Journal of hospitality marketing & management
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of retailing and consumer services
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of hospitality management
5
Journal of marketing
5
Journal of marketing management : MM
5
The journal of services marketing
5
International journal of contemporary hospitality management
4
International journal of electronic customer relationship management : IJECRM
4
Journal of business ethics : JOBE
4
The journal of business & industrial marketing
4
Tourism management : research, policies, practice
4
AMS review : official publication of the Academy of Marketing Science
3
Australian journal of management
3
Business horizons
3
Journal of international consumer marketing
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Corporate communications : an international journal
2
Cross cultural & strategic management
2
Die Bank
2
International journal of business and globalisation : IJBG
2
International journal of quality & reliability management
2
International journal of retail & distribution management
2
International journal of sustainable strategic management
2
International marketing review
2
Journal of business economics and management
2
Journal of financial services marketing : JFSM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service research : JSR
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
MSI reports : working paper series
2
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
6
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1
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
Saved in:
3
The role of corporate
culture
in relationship marketing
Iglesias, Oriol
;
Sauquet, Alfons
;
Montaña, Jordi
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 631-650
Persistent link: https://www.econbiz.de/10009010605
Saved in:
4
Corporate marketing myopia and the inexorable rise of a corporate marketing logic : perspectives from identity-based views of the firm
Balmer, John M. T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1329-1352
Persistent link: https://www.econbiz.de/10009378693
Saved in:
5
The depiction of marketing and marketers in the news media
Cluley, Robert
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 752-769
Persistent link: https://www.econbiz.de/10011529638
Saved in:
6
Recognising emotional expressions of complaining customers : a cross-cultural study
Tombs, Alastair G.
;
Russell-Bennett, Rebekah
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1354-1374
Persistent link: https://www.econbiz.de/10010414765
Saved in:
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