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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"India"
~type:"article"
~type_genre:"Fallstudie"
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Brand management
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European journal of marketing : EJM
Case studies on MNCs in India
16
Harvard business review : HBR
15
Best practice der Markenführung
14
Cases on branding strategies and product development : successes and pitfalls
13
Harvard-Business-Manager : das Wissen der Besten
11
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
Journal of advances in management research : JAMR
8
The journal of brand management : an international journal
8
MNCs in India : issues and challenges
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
Brands : interdisciplinary perspectives
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
Tata's business and growth strategy
6
The TQM journal : the international review of organizational improvement
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Cases on supply chain and distribution management : issues and principles
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
5
International journal of logistics systems and management
5
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
5
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
5
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
5
Building corporate identity, image and reputation in the digital era
4
City branding : theory and cases
4
International journal of business excellence
4
Management decision : MD
4
Marketing intelligence & planning
4
The Icfai University Press on corporate turnarounds : Indian and global experiences
4
Trademarks, brands, and competitiveness
4
Corporate brand and corporate reputation
3
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
3
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
3
Innen beginnen : von der internen Kommunikation zum Internal Branding
3
International journal of production research
3
International journal of retail & distribution management
3
Journal of business strategy
3
Journal of marketing management : MM
3
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
3
Scandinavian journal of management
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ECONIS (ZBW)
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1
Brand heritage and the renaissance of Cunard
Hudson, Bradford T.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1538-1556
Persistent link: https://www.econbiz.de/10009378590
Saved in:
2
Corporate social responsibility brand leadership : a multiple case study
Lindgreen, Adam
;
Xu, Yue
;
Maon, François
;
Wilcock, Jeremy
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 965-993
Persistent link: https://www.econbiz.de/10009572859
Saved in:
3
A view to a brand : introducing the film brandscape
O'Reilly, Daragh
;
Kerrigan, Finola
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 769-789
Persistent link: https://www.econbiz.de/10009763992
Saved in:
4
Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody
;
Bridson, Kerrie
;
Rentschler, Ruth
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
Saved in:
5
Managing i-branding to create brand equity
Simmons, Geoff
;
Thomas, Brychan
;
Truong, Yann
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1260-1285
Persistent link: https://www.econbiz.de/10008661740
Saved in:
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