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~isPartOf:"European journal of marketing : EJM"
~subject:"Brand management"
~subject:"Kundenzufriedenheit"
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Brand management
Kundenzufriedenheit
Consumer behaviour
347
Konsumentenverhalten
347
Markenführung
78
Brand image
74
Markenimage
74
Beziehungsmarketing
50
Relationship marketing
50
Brand
45
Markenartikel
45
Customer satisfaction
33
Advertising effects
32
Werbewirkung
32
Emotion
31
Einzelhandel
27
Retail trade
27
Advertising
24
Marketing management
23
Marketingmanagement
23
Werbung
23
Dienstleistungsqualität
22
Service quality
22
Viral marketing
21
Virales Marketing
21
Großbritannien
19
Personality psychology
19
Persönlichkeitspsychologie
19
United Kingdom
19
Internet marketing
16
Online-Marketing
15
Social Web
15
Social web
15
Theorie
15
Theory
15
Preismanagement
14
Pricing strategy
14
USA
14
United States
14
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English
107
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Grohmann, Bianca
3
Roper, Stuart
3
Balaji, M. S.
2
Buil, Isabel
2
Dagger, Tracey S.
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
Mitchell, Vincent-Wayne
2
O'Cass, Aron
2
Schroeder, Jonathan E.
2
Sok, Phyra
2
Tseng, Timmy H.
2
Woisetschläger, David
2
Abosag, Ibrahim
1
Allen, Douglas E.
1
Alpert, Frank
1
Andrews, Lynda
1
Antonetti, Paolo
1
Aspara, Jaakko
1
Aurier, Philippe
1
Babakus, Emin
1
Backhaus, Christof
1
Bagozzi, Richard P.
1
Balabanis, George
1
Bang, Nguyen
1
Bates, Kenneth
1
Benkenstein, Martin
1
Berezan, Orie
1
Bergami, Massimo
1
Birgelen, Marcel van
1
Bode, Matthias
1
Brown, Mark
1
Bruhn, Manfred
1
Bui, M̃y
1
Burmann, Christoph
1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
539
Journal of retailing and consumer services
537
The journal of product & brand management
288
The journal of brand management : an international journal
274
International journal of hospitality management
240
Psychology & marketing
129
Asia Pacific journal of marketing and logistics
125
The journal of services marketing
115
Cogent business & management
112
Journal of hospitality marketing & management
108
Journal of travel and tourism marketing
106
International journal of contemporary hospitality management
102
Journal of strategic marketing
96
Journal of marketing communications
83
Marketing intelligence & planning
80
Journal of the Academy of Marketing Science
78
Tourism management : research, policies, practice
74
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
73
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
72
The service industries journal
70
Journal of international consumer marketing
68
Journal of promotion management : innovations in planning and applied research
67
International journal of consumer studies
66
Services marketing quarterly
66
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
65
Marketing letters : a journal of research in marketing
64
International journal of advertising : the review of marketing communications
60
Journal of marketing
59
International journal of retail & distribution management
58
Journal of global marketing
58
The international review of retail, distribution and consumer research
57
International journal of electronic marketing and retailing : IJEMR
56
International journal of internet marketing and advertising : IJIMA
56
Journal of marketing management : MM
54
Journal of promotion management : JPM
53
Journal of Islamic marketing
52
Journal of fashion marketing and management
52
Journal of retailing
52
Service business
51
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ECONIS (ZBW)
107
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1
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10
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107
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date (oldest first)
1
Effects of frontline employee role overload on customer responses and sales performance : moderator and mediators
Jha, Subhash
;
Balaji, M. S.
;
Yavas, Ugur
;
Babakus, Emin
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 282-303
Persistent link: https://www.econbiz.de/10011661678
Saved in:
2
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
3
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
6
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
7
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
8
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
9
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
10
Estimating umbrella-branding spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
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