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~isPartOf:"European journal of marketing : EJM"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Consumer behaviour
Social web
Brand management
125
Markenführung
125
Brand image
80
Konsumentenverhalten
80
Markenimage
80
Brand
56
Markenartikel
56
Brand architecture
27
Markenarchitektur
26
Marketing management
26
Marketingmanagement
26
Beziehungsmarketing
22
Relationship marketing
22
Corporate reputation
18
Firmenimage
18
Branding
14
Corporate culture
13
Unternehmenskultur
13
Brand equity
11
Internet marketing
11
Online-Marketing
11
Brand loyalty
10
Advertising effects
9
Brands
9
HR marketing
9
Personalmarketing
9
Public relations
9
Werbewirkung
9
Öffentlichkeitsarbeit
9
Brand extension
8
Markentransfer
8
Personality psychology
8
Persönlichkeitspsychologie
8
Social Web
8
USA
8
United States
8
Customer satisfaction
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Kundenzufriedenheit
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Aufsatz in Zeitschrift
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English
82
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Grohmann, Bianca
3
Roper, Stuart
3
Buil, Isabel
2
De Chernatony, Leslie
2
Delgado-Ballester, Elena
2
Guèvremont, Amélie
2
Lee, Wai Jin
2
Melewar, T. C.
2
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2
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2
Sok, Phyra
2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
446
The journal of product & brand management
297
The journal of brand management : an international journal
296
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
Journal of marketing communications
83
International journal of hospitality management
74
Marketing intelligence & planning
68
International journal of internet marketing and advertising : IJIMA
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of advertising : the review of marketing communications
62
Journal of promotion management : innovations in planning and applied research
62
Journal of international consumer marketing
61
Journal of marketing management : MM
61
Journal of strategic marketing
60
Journal of marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of the Academy of Marketing Science
52
Marketing letters : a journal of research in marketing
52
Journal of promotion management : JPM
50
International marketing review
49
Cogent business & management
48
International journal of consumer studies
48
Journal of fashion marketing and management
48
Journal of global marketing
47
The journal of consumer marketing
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
The IUP journal of brand management : IJBRM
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
European journal of marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of contemporary hospitality management
37
Journal of international marketing
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
International journal of retail & distribution management
34
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ECONIS (ZBW)
82
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82
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1
Corporate
branding
in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Estimating umbrella-
branding
spillovers : a retailer perspective
Sebri, Mouna
;
Zaccour, Georges
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1659-1712
Persistent link: https://www.econbiz.de/10011755478
Saved in:
3
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
4
Sociocultural brand revitalization : the role of consumer collectives in bringing brands back to life
Närvänen, Elina
;
Goulding, Christina
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1521-1546
Persistent link: https://www.econbiz.de/10011609194
Saved in:
5
Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa
;
Tseng, Timmy H.
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
Saved in:
6
Broadening the brandfest : play and ludic agency
Kjeldgaard, Dannie
;
Bode, Matthias
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10011626376
Saved in:
7
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
8
Consumers' brand identity complexity : conceptualization and predictive ability
Orth, Ulrich R.
;
Rose, Gregory
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 304-323
Persistent link: https://www.econbiz.de/10011661684
Saved in:
9
Authenticity in
branding
- exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
10
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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