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~isPartOf:"European journal of marketing : EJM"
~subject:"Dienstleistungssektor"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
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Search: "Customer relationship management"
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Dienstleistungssektor
Markenführung
Beziehungsmarketing
95
Relationship marketing
95
Consumer behaviour
50
Konsumentenverhalten
50
Customer satisfaction
23
Kundenzufriedenheit
23
Brand management
22
Brand image
18
Markenimage
18
Marketing management
17
Marketingmanagement
17
Dienstleistungsqualität
15
Service quality
15
Brand
13
Markenartikel
13
Confidence
9
Vertrauen
9
Personality psychology
8
Persönlichkeitspsychologie
8
Customer orientation
7
Dienstleistungsmarketing
7
Emotion
7
Lieferantenmanagement
7
Services marketing
7
Supplier relationship management
7
Brand loyalty
6
Einzelhandel
6
Innovation
6
Kundenbindungsprogramm
6
Loyalty program
6
Retail trade
6
Salespeople
6
Verkaufspersonal
6
B-to-B-Marketing
5
Business-to-business marketing
5
Customer service
5
Employee retention
5
Kundenservice
5
Mitarbeiterbindung
5
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Article
24
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Article in journal
Übersichtsarbeit
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24
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English
24
Author
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De Chernatony, Leslie
2
Andrews, Lynda
1
Aurier, Philippe
1
Balmer, John M. T.
1
Berezan, Orie
1
Birgelen, Marcel van
1
Bruhn, Manfred
1
Buil, Isabel
1
Burmann, Christoph
1
Chen, Junsong
1
Chen, Weifeng
1
Christodoulides, George
1
Coleman, Darren Andrew
1
Confos, Nicolla
1
Dagger, Tracey S.
1
Davis, Teresa
1
Ding, Cherng G.
1
Dou, Wenyu
1
Françoise, Simon
1
Fritz, Kristine
1
Gouran, Dennis S.
1
He, Hongwei
1
Hill, Sally Rao
1
Horváth, Csilla
1
Huang, Yu-an
1
Keller, L. R.
1
King, Ceridwyn
1
Kolo, Olivia
1
Krishen, Anjala Selena
1
Laurent, Gilles
1
Lee, Ching-chi
1
Lee, Hsiang-ming
1
Li, Jie
1
Lin, Chad
1
Luxton, Sandra
1
Mavondo, Felix
1
O'Brien, Timothy K.
1
Orazi, Davide C.
1
Pappu, Ravi
1
Paulssen, Marcel
1
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Published in...
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European journal of marketing : EJM
Journal of business research : JBR
155
Journal of retailing and consumer services
116
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
45
The journal of services marketing
43
Industrial marketing management : the international journal for industrial and high-tech firms
37
Psychology & marketing
30
Asia Pacific journal of marketing and logistics
28
Marketing intelligence & planning
28
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
Journal of strategic marketing
26
Journal of hospitality marketing & management
25
Journal of promotion management : innovations in planning and applied research
25
Journal of service management
25
International journal of contemporary hospitality management
24
Journal of service research : JSR
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
The service industries journal
21
Journal of the Academy of Marketing Science
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
The journal of business & industrial marketing
18
Journal of marketing
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
European journal of marketing
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Services marketing quarterly
14
Business horizons
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing communications
13
The journal of consumer marketing
13
Tourism management : research, policies, practice
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of marketing analytics : JMA
12
Journal of marketing management : MM
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
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ECONIS (ZBW)
24
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24
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1
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
2
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
3
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
4
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
5
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
6
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
7
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
8
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
9
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
10
Thinking styles affect reactions to brand crisis apologies
Wang, Liangyan
;
Wang, Shijian
;
Keller, L. R.
;
Li, Jie
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1263-1289
Persistent link: https://www.econbiz.de/10011609021
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