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~isPartOf:"European journal of marketing : EJM"
~subject:"Marketingmanagement"
~subject:"Strategic management"
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Marketingmanagement
Strategic management
Marketing management
129
Consumer behaviour
23
Konsumentenverhalten
23
Marketing
22
Brand management
21
Markenführung
21
Beziehungsmarketing
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Balmer, John M. T.
5
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Melewar, T. C.
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3
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2
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2
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1
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1
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1
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1
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1
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European journal of marketing : EJM
Journal of business research : JBR
322
Industrial marketing management : the international journal for industrial and high-tech firms
245
Journal of strategic marketing
184
SpringerLink / Bücher
178
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
110
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Gabler Edition Wissenschaft
82
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Springer eBook Collection
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
50
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48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Springer eBook Collection / Business and Economics
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
129
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1
A contingency model of marketing dashboards and their influence on marketing strategy
implementation
speed and market information management capability
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2077-2102
Persistent link: https://www.econbiz.de/10011629283
Saved in:
2
The impact of market size on new market entry : a contingency approach
Min, Sungwook
;
Kim, Namwoon
;
Zhan, Ge
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
Saved in:
3
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
4
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
5
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
6
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
7
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
8
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
9
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
10
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
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