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~isPartOf:"European journal of marketing : EJM"
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Corporate reputation
29
Firmenimage
29
Brand architecture
15
Markenarchitektur
15
Corporate culture
11
Marketing management
11
Marketingmanagement
11
Unternehmenskultur
11
Brand management
10
Markenführung
10
Corporate Social Responsibility
7
Corporate social responsibility
7
Public relations
7
Öffentlichkeitsarbeit
7
Brand image
4
Consumer behaviour
4
Corporate identity
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Großbritannien
4
Konsumentenverhalten
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Markenimage
4
Personality psychology
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Brand
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Corporate branding
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Reputation
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Advertising effects
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Beziehungsmarketing
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Business ethics
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Case study
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Confidence
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Corporate Governance
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Balmer, John M. T.
5
Balmern, John M. T.
2
Davies, Gary
2
He, Hongwei
2
Kitchen, Philip J.
2
Melewar, T. C.
2
Abratt, Russell
1
Andriopoulos, Constantine
1
Aspara, Jaakko
1
Bang, Nguyen
1
Beverland, Michael
1
Bhattacharya, C. B.
1
Brexendorf, Tim Oliver
1
Burghausen, Mario
1
Carrillat, François A.
1
Chen, Weifeng
1
Dickinson-Delaporte, Sonio
1
Dinnie, Keith
1
Echchakoui, Said
1
Elmadağ Baş, Ayşe Banu
1
Fetscherin, Marc
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gotsi, Manto
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Kleyn, Nicola
1
Knight, Eric
1
Kolo, Olivia
1
Leitch, Shirley R.
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Lindgreen, Adam
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European journal of marketing : EJM
Corporate reputation review : an international journal
157
Journal of business research : JBR
122
Journal of business ethics : JOBE
96
The journal of brand management : an international journal
73
SpringerLink / Bücher
69
NBER working paper series
65
IZA Discussion Papers
63
Working paper / National Bureau of Economic Research, Inc.
62
Academy of Management journal : AMJ
61
NBER Working Paper
57
Corporate communications : an international journal
53
Journal of economic behavior & organization : JEBO
52
Management science : journal of the Institute for Operations Research and the Management Sciences
51
Journal of retailing and consumer services
49
MPRA Paper
49
CEPR Discussion Papers
47
Discussion paper / Centre for Economic Policy Research
44
Discussion paper series / IZA
42
Journal of Business Ethics
42
Journal of economic theory
40
CESifo working papers
36
Corporate reputation review
36
The Oxford handbook of corporate reputation
36
International journal of hospitality management
35
CESifo Working Paper Series
33
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of financial economics
33
CESifo Working Paper
31
Finance research letters
31
Corporate social responsibility and environmental management
30
Journal of banking & finance
30
Games and economic behavior
29
Journal of Communication Management
28
The journal of corporate finance : contracting, governance and organization
28
The journal of product & brand management
26
Discussion paper / Tinbergen Institute
23
International studies of management and organization
22
Journal of marketing communications
22
International journal of industrial organization
21
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ECONIS (ZBW)
32
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1
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
2
Lens or prism? : how organisations sustain multiple and competing reputations
Harvey, William S.
;
Tourky, Marwa
;
Knight, Eric
; …
- In:
European journal of marketing : EJM
51
(
2017
)
4
,
pp. 821-844
Persistent link: https://www.econbiz.de/10011704253
Saved in:
3
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
4
The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1472-1502
Persistent link: https://www.econbiz.de/10011754990
Saved in:
5
The transparency construct in corporate marketing
Leitch, Shirley R.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
Saved in:
6
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
7
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
8
Which sport sponsorships most impact sponsor CSR image?
Plewa, Carolin
;
Carrillat, François A.
;
Mazodier, Marc
; …
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 796-815
Persistent link: https://www.econbiz.de/10011529666
Saved in:
9
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
10
"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
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