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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Intereconomics : review of European economic policy"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Brand management"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Interview"
~type_genre:"Multi-volume publication"
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Brand management
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European journal of operational research : EJOR
Intereconomics : review of European economic policy
Journal of business research : JBR
The journal of brand management : an international journal
528
The journal of product & brand management
377
Journal of retailing and consumer services
285
European journal of marketing : EJM
122
Psychology & marketing
110
Asia Pacific journal of marketing and logistics
104
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
103
Journal of marketing communications
103
Marketing intelligence & planning
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Journal of marketing management : MM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
70
Marketing letters : a journal of research in marketing
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International journal of internet marketing and advertising : IJIMA
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Journal of fashion marketing and management
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Tourism management : research, policies, practice
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Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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International journal of advertising : the review of marketing communications
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International marketing review
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Qualitative market research : an international journal
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Cogent business & management
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Journal of global marketing
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Journal of marketing research : JMR
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
The journal of consumer marketing
52
Journal of retailing
51
The marketing review
51
International journal of consumer studies
50
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ECONIS (ZBW)
598
Showing
1
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10
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598
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1
Entry decisions for vertically differentiated markets with brand spillovers
Nire, Keita
;
Matsubayashi, Nobuo
- In:
European journal of operational research : EJOR
314
(
2024
)
2
,
pp. 565-578
Persistent link: https://www.econbiz.de/10014456883
Saved in:
2
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
Saved in:
3
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
4
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
5
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
6
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
7
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
8
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
9
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
10
Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang
;
Wei, Lai
;
Zhu, Qinghua
- In:
European journal of operational research : EJOR
306
(
2023
)
2
,
pp. 679-692
Persistent link: https://www.econbiz.de/10014279068
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