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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"De Angelis, Matteo"
~person:"Nguyen, Hang T."
~person:"Prasad, Ashutosh"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Innovation diffusion"
~subject:"Internet marketing"
~subject:"Lieferkette"
~subject:"SME"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Handbook"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Advertising
Brand management
Consumer behaviour
Innovation diffusion
Internet marketing
Lieferkette
SME
Viral marketing
Konsumentenverhalten
7
Markenführung
3
Virales Marketing
3
Bayes-Statistik
2
Bayesian inference
2
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand strategy
2
Markenartikel
2
Markenimage
2
Monopol
2
Monopoly
2
Preismanagement
2
Pricing
2
Pricing strategy
2
Relationship marketing
2
Social Web
2
Social web
2
Werbung
2
Advice giving
1
Bayesian estimation
1
Brand equity
1
Brand extension
1
Brand identity
1
Brand love
1
Brand loyalty
1
Brand portfolio
1
Bundling
1
Bundling strategy
1
Co-promotion
1
Cognition
1
Communication
1
Compensatory word of mouth
1
Contract
1
Contract design
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10
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Article in journal
Handbook
Konferenzbeitrag
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Aufsatz in Zeitschrift
10
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English
10
Author
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De Angelis, Matteo
Nguyen, Hang T.
Prasad, Ashutosh
Choi, Tsan-Ming
28
Cheng, T. C. E.
20
Govindan, Kannan
14
Chen, Jing
13
Shang, Jennifer
12
Zaccour, Georges
12
Klibi, Walid
10
Boysen, Nils
9
De Giovanni, Pietro
9
Gijsbrechts, Els
9
Laporte, Gilbert
9
Verhoef, Peter C.
9
Warlop, Luk
9
Zhao, Ruiqing
9
Li, Yongjian
8
Matsui, Kenji
8
Reimann, Marc
8
Skiera, Bernd
8
Wang, Shouyang
8
Avinadav, Tal
7
Barbosa-Póvoa, Ana Paula
7
Bijmolt, Tammo H. A.
7
Chernonog, Tatyana
7
Hübner, Alexander
7
Pauwels, Koen
7
Xiao, Tiaojun
7
Yu, Yugang
7
Zhang, Jianxiong
7
Clement, Michel
6
Emde, Simon
6
Gong, Yeming
6
Hu, Qiying
6
Khouja, Moutaz
6
Kok, A. G. de
6
Leng, Mingming
6
Li, Wei
6
Ostermeier, Manuel
6
Sarkis, Joseph
6
Sethi, Suresh P.
6
Ventura, José A.
6
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European journal of operational research : EJOR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Psychology & marketing
3
Journal of marketing research : JMR
2
Journal of retailing
2
Production and operations management : an international journal of the Production and Operations Management Society
2
Decision sciences : DS
1
European journal of marketing
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research
1
Operations research letters
1
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
1
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ECONIS (ZBW)
10
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1
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10
of
10
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date (newest first)
date (oldest first)
1
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
2
Contract design when quality is co-created in a supply chain
Avinadav, Tal
;
Chernonog, Tatyana
;
Fruchter, Gila E.
; …
- In:
European journal of operational research : EJOR
286
(
2020
)
3
,
pp. 908-918
Persistent link: https://www.econbiz.de/10012291592
Saved in:
3
An investigation of unsustainable luxury : how guilt drives negative word-of-mouth
Amatulli, Cesare
;
De Angelis, Matteo
;
Pino, Giovanni
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 821-836
Persistent link: https://www.econbiz.de/10012494718
Saved in:
4
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
5
Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
Saved in:
6
Compensatory word of mouth : advice as a device to restore control
Peluso, Alessandro M.
;
Bonezzi, Andrea
;
De Angelis, Matteo
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 499-515
Persistent link: https://www.econbiz.de/10011734911
Saved in:
7
Consumer spending patterns across firms and categories : application to the size- and share-of-wallet
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchfordn, Brian T.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 123-139
Persistent link: https://www.econbiz.de/10011490865
Saved in:
8
Product bundling or reserved product pricing? : price discrimination with myopic and strategic consumers
Prasad, Ashutosh
;
Venkatesh, R.
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10010517018
Saved in:
9
Optimal pricing and advertising in a durable-good duopoly
Krishnamoorthy, Anand
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
200
(
2009/10
)
2
,
pp. 486-497
Persistent link: https://www.econbiz.de/10003897174
Saved in:
10
What can grocery basket data tell us about health consciousness ?
Prasad, Ashutosh
;
Strijnev, Andrei
;
Zhang, Qin
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 301-309
Persistent link: https://www.econbiz.de/10003793552
Saved in:
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