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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"E-commerce"
~subject:"Electronic Commerce"
~subject:"Marketingtheorie"
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E-commerce
Electronic Commerce
Marketingtheorie
Lieferkette
252
Supply chain
252
Lieferantenmanagement
201
Supplier relationship management
201
Theorie
187
Theory
187
Supply chain management
129
Distribution channel
113
Vertriebsweg
113
Consumer behaviour
109
Konsumentenverhalten
109
Preismanagement
99
Pricing strategy
99
Beziehungsmarketing
97
Relationship marketing
97
Game theory
93
Spieltheorie
92
Einzelhandel
79
Retail trade
79
Internet marketing
71
Online-Marketing
71
Inventory model
69
Lagerhaltungsmodell
69
Online retailing
69
Online-Handel
69
OR in marketing
64
Social Web
47
Social web
47
Advertising
42
Mathematical programming
42
Mathematische Optimierung
42
Werbung
42
USA
41
United States
41
Viral marketing
40
Virales Marketing
39
Competition
36
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69
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Basu, Preetam
3
Luo, Xin
3
Fang, Shu-Cherng
2
Jiang, Guoyin
2
Rakshit, Krishanu
2
Shang, Jennifer
2
Tunuguntla, Vaishnavi
2
Aghanli, Niloofar
1
Akbari, Vahid
1
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1
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1
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1
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Belanger, France
1
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1
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1
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1
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1
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1
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1
Chang, Shuhua
1
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1
Chen, Jason C. H.
1
Chen, Shengjun
1
Chen, Yan
1
Chen, Yun Chu
1
Cheng, T. C. E.
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Cheng, Xianghui
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1
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1
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1
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European journal of operational research : EJOR
Journal of electronic commerce research : JECR
Industrial marketing management : the international journal for industrial and high-tech firms
144
SpringerLink / Bücher
134
Journal of business research : JBR
120
Journal of retailing and consumer services
105
Journal of historical research in marketing
85
Marketing theory
84
Journal of marketing management : MM
66
Journal of the Academy of Marketing Science
65
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
International journal of electronic marketing and retailing : IJEMR
50
Electronic commerce research
49
International journal of electronic customer relationship management : IJECRM
47
Springer eBook Collection / Business and Economics
46
The journal of business & industrial marketing
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Information systems research : ISR
41
Gabler Edition Wissenschaft
40
Legends in marketing
40
Journal of management information systems : JMIS
39
International journal of internet marketing and advertising : IJIMA
38
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Journal of internet commerce
38
Journal of marketing
38
Journal of retailing
38
Marketing : ZFP ; journal of research and management
38
European journal of marketing : EJM
37
Journal of marketing research : JMR
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Electronic markets : the international journal on networked business
34
International journal of e-business research : an official publication of the Information Resources Management Association
33
Lehrbuch
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
International journal of business information systems : IJBIS
32
International journal of electronic commerce : IJEC
32
International journal of production economics
32
Journal of strategic marketing
30
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ECONIS (ZBW)
69
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1
Managing conflicting revenue streams from advertisers and subscribers for online platforms
Li, Xin
;
Balasubramanian, Hari
;
Chen, Yan
;
Pang, Chuan
- In:
European journal of operational research : EJOR
314
(
2024
)
1
,
pp. 241-254
Persistent link: https://www.econbiz.de/10014456851
Saved in:
2
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
3
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
4
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
5
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
6
Modeling the dynamics of online review life cycle : role of social and economic moderations
Jiang, Guoyin
;
Shang, Jennifer
;
Liu, Wenping
;
Feng, Xiaodong
- In:
European journal of operational research : EJOR
285
(
2020
)
1
,
pp. 360-379
Persistent link: https://www.econbiz.de/10012239573
Saved in:
7
Weighted online minimum latency problem with edge uncertainty
Akbari, Vahid
;
Shiri, Davood
- In:
European journal of operational research : EJOR
295
(
2021
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10012595942
Saved in:
8
Advertising or brokerage model for social platforms with a commerce feature
Nan, Guofang
;
Chu, Chenyu
;
Li, Zhiyong
;
Li, Minqiang
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
2
,
pp. 155-177
Persistent link: https://www.econbiz.de/10012816120
Saved in:
9
Should competing suppliers with dual-channel supply chains adopt agency selling in an e-commerce platform?
Matsui, Kenji
- In:
European journal of operational research : EJOR
312
(
2024
)
2
,
pp. 587-604
Persistent link: https://www.econbiz.de/10014456305
Saved in:
10
Juxtaposing impacts of social media interaction experiences on e-commerce reputation
Li, Xichen
;
Liao, Qinyu
;
Luo, Xin
;
Wang, Yaoyu
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
2
,
pp. 75-95
Persistent link: https://www.econbiz.de/10012295991
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