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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of strategic marketing"
~person:"Fernandes, Teresa"
~person:"Valos, Michael J."
~person:"Woratschek, Herbert"
~subject:"Online-Marketing"
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Online-Marketing
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Fernandes, Teresa
Valos, Michael J.
Woratschek, Herbert
Johnson, Lester W.
2
Abeza, Gashaw
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European journal of operational research : EJOR
Journal of strategic marketing
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Sport management review
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
2
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
3
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
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