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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of strategic marketing"
~person:"Fernandes, Teresa"
~person:"Valos, Michael J."
~subject:"Online-Marketing"
~subject:"Professional sports"
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Fernandes, Teresa
Valos, Michael J.
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European journal of operational research : EJOR
Journal of strategic marketing
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
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2
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
3
Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor
;
Fernandes, Teresa
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
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