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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of strategic marketing"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Search: subject:"Kundenmanagement"
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Beziehungsmarketing
234
Relationship marketing
234
Consumer behaviour
70
Konsumentenverhalten
70
Customer satisfaction
40
Kundenzufriedenheit
40
Theorie
36
Theory
36
Marketing management
29
Marketingmanagement
29
Brand management
27
Dienstleistungsqualität
27
Markenführung
27
Service quality
27
Social Web
26
Social web
26
Mathematical programming
24
Mathematische Optimierung
24
Customer integration
22
Kundenintegration
22
Lieferantenmanagement
22
Supplier relationship management
22
Brand image
20
Markenimage
20
Customer value
18
Einzelhandel
18
Kundenwert
18
Retail trade
18
Betriebliche Wertschöpfung
17
Value creation
17
Brand
16
Confidence
16
Internet marketing
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Markenartikel
16
Online-Marketing
16
Vertrauen
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Integer programming
14
Betriebliche Standortwahl
13
Firm location choice
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Ganzzahlige Optimierung
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Simkin, Lyndon
6
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Harrigan, Paul
3
Thaichon, Park
3
Ashill, Nicholas
2
Baesens, Bart
2
Ballings, Michel
2
Bove, Liliana L.
2
Canhoto, Ana Isabel Domingos
2
Choi, Tsan-Ming
2
Diwan, Saloni Pawan
2
Fan, Zhi-ping
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ketron, Seth
2
Leckie, Civilai
2
Marín, Alfredo
2
Mattsson, Jan
2
Meadows, Maureen
2
Mishra, Sita
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
Oczkowski, Edward A.
2
Paul, Justin
2
Pelham, Alfred M.
2
Polonsky, Michael J.
2
Rahman, Kaleel
2
Rizomyliotis, Ioannis
2
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European journal of operational research : EJOR
Journal of strategic marketing
Journal of business research : JBR
644
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
191
The service industries journal
185
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
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ECONIS (ZBW)
234
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1
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
2
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
3
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
4
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
5
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
6
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
7
A general purpose exact solution method for mixed integer concave minimization problems
Sinha, Ankur
;
Das, Arka
;
Anand, Guneshwar
;
Jayaswal, Sachin
- In:
European journal of operational research : EJOR
309
(
2023
)
3
,
pp. 977-992
Persistent link: https://www.econbiz.de/10014434991
Saved in:
8
Benders-type branch-and-cut algorithms for capacitated facility location with single-sourcing
Weininger, Dieter
;
Wolsey, Laurence A.
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 84-99
Persistent link: https://www.econbiz.de/10014339631
Saved in:
9
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
Saved in:
10
New variants of the simple plant location problem and applications
Pelegrín, Mercedes
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1094-1108
Persistent link: https://www.econbiz.de/10014279709
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