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~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Theorie"
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Konsumentenverhalten
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Theorie
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18
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4
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European journal of operational research : EJOR
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Health marketing quarterly
18
SpringerLink / Bücher
18
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Direct marketing : an international journal
6
Leitfaden Online-Marketing ; [Bd. 1]
6
Springer eBook Collection / Business and Economics
6
Journal of business economics : JBE
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Gabler Edition Wissenschaft
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
NBER working paper series
4
Springer eBook Collection
4
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
3
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
3
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Europäische Hochschulschriften / 5
3
Journal of business research : JBR
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Journal of marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of targeting, measurement and analysis for marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Thünen-series of applied economic theory : working paper
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Always learning
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Basler Schriften zum Marketing
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Berichte aus der Betriebswirtschaft
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Direkt-Marketing
2
Econometric models in marketing
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Electronic commerce research and applications
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Entscheidungsunterstützung für ökonomische Probleme
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ECONIS (ZBW)
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1
A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara
;
Kammermann, Manuel Stanley
;
Baumann, Philipp
- In:
European journal of operational research : EJOR
304
(
2023
)
2
,
pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
Saved in:
2
A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Ma, Shaohui
;
Hou, Lu
;
Yao, Wensong
;
Lee, Baozhen
- In:
European journal of operational research : EJOR
253
(
2016
)
2
,
pp. 514-523
Persistent link: https://www.econbiz.de/10011490380
Saved in:
3
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
Saved in:
4
Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Chun, Young H.
- In:
European journal of operational research : EJOR
217
(
2012
)
3
,
pp. 673-678
Persistent link: https://www.econbiz.de/10009419030
Saved in:
5
A probability-mapping algorithm for calibrating the posterior probabilities : a direct marketing application
Coussement, Kristof
;
Buckinx, Wouter
- In:
European journal of operational research : EJOR
214
(
2011
)
3
,
pp. 732-738
Persistent link: https://www.econbiz.de/10009316199
Saved in:
6
Optimization models for targeted offers in direct marketing : exact and heuristic algorithms
Nobibon, Fabrice Talla
;
Leus, Roel
;
Spieksma, Frits C. R.
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 670-683
Persistent link: https://www.econbiz.de/10008990051
Saved in:
7
Media allocation for a mass networking era
Schultz, Don
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 33-48)
.
2010
Persistent link: https://www.econbiz.de/10003914062
Saved in:
8
More sales, less cost: optimizing each consumer engagement
Caccavale, Michael
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 63-75)
.
2010
Persistent link: https://www.econbiz.de/10003914064
Saved in:
9
SEM and SEO: core drivers of iDirect success
Hughes, David M.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003914065
Saved in:
10
E-mail life support at home and the office
Mullen, Jeanniey
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 137-151)
.
2010
Persistent link: https://www.econbiz.de/10003914070
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