//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"The journal of services marketing"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Service industry"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Dienstleistungssektor
117
Service industry
117
Dienstleistungsqualität
51
Service quality
51
Beziehungsmarketing
33
Relationship marketing
33
Consumer behaviour
29
Customer satisfaction
29
Konsumentenverhalten
29
Kundenzufriedenheit
29
Services
28
Dienstleistung
27
Customer service
22
Kundenservice
22
OR in service industries
21
Innovation
11
Customer integration
10
Kundenintegration
10
Service innovation
10
Arbeitsverhalten
7
Dienstleistungsmarketing
7
Innovation management
7
Innovationsmanagement
7
Services marketing
7
Work behaviour
7
Betriebliche Wertschöpfung
6
Brand management
6
Theorie
6
Theory
6
Value creation
6
Business services
5
Dienstleistungsberufe
5
Frontline service employees
5
KMU
5
Mathematical programming
5
Mathematische Optimierung
5
Preismanagement
5
Pricing
5
Pricing strategy
5
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
6
Author
All
O'Cass, Aron
2
Bodderas, Mareike
1
Cachelin, Joe͏̈l Luc
1
Gammoh, Bashar S.
1
Horan, Gillian
1
Jagani, Sandeep
1
Long-Tolbert, Sylvia J.
1
Maas, Peter
1
Ngo, Liem Viet
1
O'Dwyer, Michele
1
Saboorideilami, Vafa
1
Schlager, Tobias
1
Tarannum, Saraf
1
Tiernan, Siobhan
1
more ...
less ...
Published in...
All
European journal of operational research : EJOR
The journal of services marketing
Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
The service industries journal
2
12th International Conference on Business Management (ICBM) 2015
1
Advancing insights on brand management
1
Brand management ; Vol. 4
1
Branded lives : the production and consumption of meaning at work
1
Businesses
1
CIM professional
1
Contemporary research in e-branding
1
Croatian economic survey
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Dienstleistungsnetzwerke
1
EBSCOhost eBook Collection
1
Emerging Markets Journal : EMAJ
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
1
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
1
Gabler-Edition Wissenschaft / Marken- und Produktmanagement
1
IIM Bangalore Research Paper
1
IMADI.net-Projektbericht
1
Information systems research : ISR
1
International journal of contemporary hospitality management
1
International journal of economic research
1
International journal of management practice : IJMP
1
International journal of services and operations management
1
Inventi impact: retailing & consumer services
1
JMM : the international journal on media management
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of advertising research
1
Journal of consumer marketing
1
Journal of financial services marketing
1
Journal of service management
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Shaping brand attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
2
In good and bad times : the interpersonal nature of brand love in service relationships
Long-Tolbert, Sylvia J.
;
Gammoh, Bashar S.
- In:
The journal of services marketing
26
(
2012
)
6
,
pp. 391-402
Persistent link: https://www.econbiz.de/10009672381
Saved in:
3
Exploring management perspectives of branding in service SMEs
Horan, Gillian
;
O'Dwyer, Michele
;
Tiernan, Siobhan
- In:
The journal of services marketing
25
(
2011
)
2
,
pp. 114-121
Persistent link: https://www.econbiz.de/10009230980
Saved in:
4
The influence of the employer brand on employee attitudes relevant for service branding : an empirical investigation
Bodderas, Mareike
;
Cachelin, Joe͏̈l Luc
;
Maas, Peter
; …
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 497-508
Persistent link: https://www.econbiz.de/10009387524
Saved in:
5
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
Saved in:
6
Anatomy of services branding
O'Cass, Aron
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009387971
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->