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~isPartOf:"European management journal"
~isPartOf:"Gabler-Edition Wissenschaft"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Operations Research"
~subject:"Price competition"
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Search: subject_exact:"Marketing strategy"
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Decision under uncertainty
Operations Research
Price competition
Marketing management
93
Marketingmanagement
93
Theorie
33
Theory
33
Consumer behaviour
14
Konsumentenverhalten
14
Marketing
11
Market entry
10
Markteintritt
10
Preismanagement
10
Pricing strategy
10
Beziehungsmarketing
9
Brand
9
Distribution channel
9
Innovation
9
Markenartikel
9
Relationship marketing
9
Vertriebsweg
9
Brand management
8
Competitive strategy
8
Markenführung
8
Wettbewerbsstrategie
8
Deutschland
7
Germany
7
Brand image
5
Entscheidung unter Unsicherheit
5
Game theory
5
Internet marketing
5
Markenimage
5
Market research
5
Marktforschung
5
Online-Marketing
5
Spieltheorie
5
competitive strategy
5
New product development
4
Operations research
4
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4
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Choi, Seung-chan
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1
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1
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1
Porter, Constance Elise
1
Raju, Jagmohan Singh
1
Rao, Vithala R.
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Speth, Christian
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European management journal
Gabler-Edition Wissenschaft
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
15
De Gruyter Studium
2
Omega : the international journal of management science
2
Asia Pacific journal of marketing and logistics
1
Biblioteca organizării şi conducerii ştiinţifice
1
Contributions to management science
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
De Gruyter Studium Ser.
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
1
Decision sciences : DS
1
ERIM report series research in management
1
ESCP Europe working paper
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft
1
Games and economic behavior
1
INSEAD Working Paper
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems and e-business management : ISeB
1
International economic review
1
International journal of applied management science
1
International journal of electronic commerce : IJEC
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of agricultural and applied economics
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Mathematical methods of operations research
1
North Holland TIMS studies in the management sciences
1
Quantitative marketing and economics : QME
1
Queen's Economics Department working paper
1
Schriftenreihe Strategisches Management
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ECONIS (ZBW)
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1
Market orientation in uncertain environments : the enabling role of effectuation orientation in new product development
Taghvaee, Somayeh
;
Talebi, Kambiz
- In:
European management journal
41
(
2023
)
2
,
pp. 323-335
Persistent link: https://www.econbiz.de/10014289461
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
4
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
5
Measuring the informative and persuasive roles of detailing on prescribing decisions
Ching, Andrew
;
Ishihara, Masakazu
- In:
Management science : journal of the Institute for …
58
(
2012
)
7
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10009578305
Saved in:
6
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
- In:
Management science : journal of the Institute for …
58
(
2012
)
6
,
pp. 1160-1177
Persistent link: https://www.econbiz.de/10009563500
Saved in:
7
Prediction markets : alternative mechanisms for complex environments with few traders
Healy, Paul J.
;
Linardi, Sera
;
Lowery, J. Richard
; …
- In:
Management science : journal of the Institute for …
56
(
2010
)
11
,
pp. 1977-1996
Persistent link: https://www.econbiz.de/10008748108
Saved in:
8
Quality disclosure formats in a distribution channel
Guo, Liang
- In:
Management science : journal of the Institute for …
55
(
2009
)
9
,
pp. 1513-1526
Persistent link: https://www.econbiz.de/10003894212
Saved in:
9
Cultivating trust and harvesting value in virtual communities
Porter, Constance Elise
;
Donthu, Naveen
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003709943
Saved in:
10
Optimal advertising and promotion budgets in dynamic markets with brand equitiy as a mediating variable
Sriram, S.
;
Kalwani, Manohar U.
- In:
Management science : journal of the Institute for …
53
(
2007
)
1
,
pp. 46-60
Persistent link: https://www.econbiz.de/10003632019
Saved in:
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