//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European management journal"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Brand"
~subject:"Kundenbindung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingstrategie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand
Kundenbindung
Marketing management
120
Marketingmanagement
120
Consumer behaviour
53
Konsumentenverhalten
53
Beziehungsmarketing
31
Relationship marketing
31
Theorie
26
Theory
26
Brand management
25
Markenführung
25
Deutschland
19
Germany
19
Einzelhandel
18
Retail trade
18
Markenartikel
15
Distribution channel
14
Vertriebsweg
14
Marketing
12
Strategisches Management
10
Lieferantenmanagement
9
Supplier relationship management
9
Brand image
8
Firm performance
8
Internet marketing
8
Markenimage
8
Marketing strategy
8
Online-Marketing
8
Unternehmenserfolg
8
Customer satisfaction
7
Customer value
7
Handelsmarke
7
Kundenwert
7
Kundenzufriedenheit
7
Store brand
7
Market segmentation
6
Marktsegmentierung
6
Performance measurement
6
Performance-Messung
6
Strategic management
6
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
12
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Hochschulschrift
4
Thesis
4
Bibliografie enthalten
3
Bibliography included
3
Collection of articles of several authors
1
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
Sammelwerk
1
more ...
less ...
Language
All
English
13
German
4
Author
All
Alarcon-del-Amo, Maria del Carmen
1
Bin, Liu
1
Brown, James
1
Choi, Seung-chan
1
Cuneo, Andres
1
Della Lena, Sebastiano
1
Diallo, Mbaye Fall
1
Felix, Reto
1
Garrido-Morgado, Álvaro
1
González-Benito, Óscar
1
Gussek, Frank
1
Gázquez-Abad, Juan Carlos
1
Helmig, Bernd
1
Hinsch, Chris
1
Hoskins, Jake D.
1
Huang, Lingchen
1
Huang, Zongsheng
1
Jedsada Wongsansukcharoen
1
Kaswengi, Jospeh
1
Keivani, Somayeh Bahoush
1
Koshksaray, Amir Abedini
1
Lopez-Belbeze, Pilar
1
Martínez-López, Francisco J.
1
Mason, Roger B.
1
Milberg, Sandra J.
1
Mugobo, Virimai
1
Ozretić Došen, Đurđana
1
Peter, Sibylle Isabelle
1
Quach, Sara
1
Rauschnabel, Philipp A.
1
Schmidt, Holger J.
1
Steenkamp, Pieter
1
Thaichon, Park
1
Timming, Andrew R.
1
Trinh, Giang
1
Werani, Thomas
1
Šerić, Maja
1
Škare, Vatroslav
1
more ...
less ...
Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
European management journal
Journal of retailing and consumer services
Neue betriebswirtschaftliche Forschung : Nbf
Journal of business research : JBR
18
The journal of brand management : an international journal
18
The journal of product & brand management
15
European journal of marketing : EJM
10
Europäische Hochschulschriften / 5
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
Journal of retailing
6
Business horizons
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
Journal of strategic marketing
5
The journal of business & industrial marketing
5
The marketing review
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
4
Gabler Edition Wissenschaft
3
Hamburger Schriften zur Marketingforschung
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
The journal of consumer marketing
3
A master class in brand planning : the timeless works of Stephen King
2
Asia Pacific journal of marketing and logistics
2
Basler Schriften zum Marketing
2
Berichte aus der Betriebswirtschaft
2
Cogent business & management
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Erfurter Hefte zum angewandten Marketing
2
European journal of management and business economics : EJM&BE
2
European journal of marketing
2
European journal of operational research : EJOR
2
European research on management and business economics
2
European research studies
2
more ...
less ...
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
3
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
4
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
5
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
6
How can perceived consistency in marketing communications influence customer-brand relationship outcomes?
Šerić, Maja
;
Ozretić Došen, Đurđana
;
Škare, Vatroslav
- In:
European management journal
38
(
2020
)
2
,
pp. 335-343
Persistent link: https://www.econbiz.de/10012211873
Saved in:
7
Private label and manufacturer brand choice in a new competitive reality : strategic directions and the future of brands
Cuneo, Andres
;
Milberg, Sandra J.
;
Alarcon-del-Amo, …
- In:
European management journal
37
(
2019
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10011996316
Saved in:
8
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
9
Does brand orientation contribute to retailers' success? : an empirical study in the South African market
Schmidt, Holger J.
;
Mason, Roger B.
;
Steenkamp, Pieter
; …
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 210-222
Persistent link: https://www.econbiz.de/10011743275
Saved in:
10
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->