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~isPartOf:"European management review : EMR"
~isPartOf:"International journal of retail and distribution management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Foroudi, Pantea"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Paul, Justin"
~subject:"B-to-B-Marketing"
~subject:"Befragung"
~subject:"Flow"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Search: subject:"Marketing"
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| 17 applied filters
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B-to-B-Marketing
Befragung
Flow
Konsumentenverhalten
Kundenzufriedenheit
Brand management
15
Markenführung
15
Brand image
14
Markenimage
14
Consumer behaviour
13
Brand
9
Markenartikel
9
Relationship marketing
9
Beziehungsmarketing
8
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Bibliometrics
3
Bibliometrie
3
Business-to-business marketing
3
Competition
3
Corporate reputation
3
Firmenimage
3
Lieferantenmanagement
3
Marketing management
3
Marketingmanagement
3
Online retailing
3
Online-Handel
3
Place identity
3
Reputation
3
Satisfaction
3
Supplier relationship management
3
Wettbewerb
3
Brand competitiveness
2
Branding
2
Complexity theory
2
Confidence
2
Configuration
2
Designation of origin
2
Destination management
2
Destinationsmanagement
2
Einzelhandel
2
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Undetermined
18
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Article
19
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Article in journal
18
Aufsatz in Zeitschrift
18
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English
19
Author
All
Amoako, George Kofi
Azadi, Mohammad
Backhaus, Klaus
Deependra Singh
Foroudi, Pantea
Khare, Arpita
Malhotra, Naresh K.
Paul, Justin
Ko, Eunju
15
Sharma, Piyush
12
Laroche, Michel
11
Balaji, M. S.
10
Bartikowski, Boris
9
Filieri, Raffaele
9
Chebat, Jean-Charles
8
Diamantopoulos, Adamantios
8
Veloutsou, Cleopatra
8
Dwivedi, Yogesh Kumar
7
Roy, Sanjit
7
Teng, Lefa
7
Valette-Florence, Pierre
7
Chatzipanagiotou, Kalliopi
6
Cleveland, Mark
6
Gupta, Suraksha
6
McLean, Graeme J.
6
Melewar, T. C.
6
Michel, Géraldine
6
Richard, Marie-Odile
6
Seo, Yuri
6
Alamanos, Eleftherios
5
Choi, Jeonghye
5
Dennis, Charles
5
Donthu, Naveen
5
Ekinci, Yuksel
5
Jayawardhena, Chanaka
5
Johnston, Wesley J.
5
Lim, Weng Marc
5
Liu, Martin J.
5
Martin, Drew
5
Mattila, Anna S.
5
Merchant, Altaf
5
Mora Cortez, Roberto
5
Oghazi, Pejvak
5
Phau, Ian
5
Rana, Nripendra P.
5
Septianto, Felix
5
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European management review : EMR
International journal of retail and distribution management
Journal of business research : JBR
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Journal of business-to-business marketing
6
Journal of retailing and consumer services
6
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
5
Journal of international consumer marketing
5
International journal of consumer studies
4
Corporate reputation review
3
International journal of electronic marketing and retailing : IJEMR
3
Marketing intelligence & planning
3
Business strategy and the environment
2
Die Betriebswirtschaft : DBW
2
European management journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of hospitality management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
Technological forecasting & social change : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Corporate reputation review : an international journal
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
1
Entwicklungen des Investitionsgütermarketing
1
European business review
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
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All
ECONIS (ZBW)
19
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1
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19
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1
Key account management in B2B
marketing
: a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
Saved in:
4
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
5
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
6
The online flow and its influence on awe experience : an AI-enabled e-tail service exploration
Khare, Arpita
;
Kautish, Pradeep
;
Khare, Anshuman
- In:
International journal of retail and distribution management
51
(
2023
)
6
,
pp. 713-735
Persistent link: https://www.econbiz.de/10014281100
Saved in:
7
Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea
;
Akarsu, Tugra Nazlil
;
Ageeva, Elena
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
Saved in:
8
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
9
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
10
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
1
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