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~isPartOf:"European research studies"
~isPartOf:"Journal of communication management : an international journal"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Communication"
~subject:"Digitization"
~subject:"Virales Marketing"
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Search: subject_exact:"Soziale Medien"
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Communication
Digitization
Virales Marketing
Social Web
276
Social web
276
Consumer behaviour
176
Konsumentenverhalten
176
Internet marketing
115
Online-Marketing
115
Social media
72
Beziehungsmarketing
71
Relationship marketing
71
Brand management
55
Markenführung
55
Online retailing
54
Online-Handel
54
Viral marketing
43
Brand image
34
Markenimage
34
E-commerce
29
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29
Public relations
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Öffentlichkeitsarbeit
29
Confidence
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Vertrauen
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74
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Rana, Nripendra P.
4
Coombs, W. Timothy
2
Dwivedi, Yogesh Kumar
2
Shankar, Amit
2
Tafesse, Wondwesen
2
A. B., Yatsenko
1
Abbasi, Amir Zaib
1
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alkire, Linda
1
Alrawad, Mahmaod
1
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1
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1
Ashaduzzaman, Md
1
Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
1
Bag, Surajit
1
Bailey, Ainsworth Anthony
1
Bambauer-Sachse, Silke
1
Becker, Jörg
1
Benkenstein, Martin
1
Bento, Marisa
1
Betzing, Jan Hendrik
1
Bonetti, Francesca
1
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1
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1
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1
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Chakraborty, Shibashish
1
Cho, Minhee
1
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1
Christensen, Nicklas
1
Cortese, Juliann
1
D. M., Madiyarova
1
Dayan, Mumin
1
Dehyadegari, Saeid
1
Demirkan, Haluk
1
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European research studies
Journal of communication management : an international journal
Journal of retailing and consumer services
Journal of business research : JBR
126
Information systems research : ISR
45
International journal of internet marketing and advertising : IJIMA
44
Technological forecasting & social change : an international journal
43
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
36
Journal of management information systems : JMIS
34
Tourism management : research, policies, practice
33
International journal of hospitality management
32
International journal of advertising : the review of marketing communications
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of marketing
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Springer eBook Collection
24
Business horizons
23
Psychology & marketing
23
Journal of digital banking
22
Corporate communications : an international journal
21
Electronic commerce research
21
Journal of advertising research
21
Journal of marketing management : MM
21
Journal of electronic commerce research : JECR
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of contemporary hospitality management
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of hospitality marketing & management
18
Journal of promotion management : innovations in planning and applied research
18
The journal of product & brand management
18
Electronic markets : EM ; the international journal of electronic commerce and business media
17
International journal of electronic marketing and retailing : IJEMR
17
International journal of technology marketing : IJTMkt
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
SpringerLink / Bücher
17
Finance research letters
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of open innovation : technology, market, and complexity
16
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ECONIS (ZBW)
74
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1
Social media as a tool of political communication
Słomski, Wojciech
- In:
European research studies
26
(
2023
)
2
,
pp. 318-336
Persistent link: https://www.econbiz.de/10014307945
Saved in:
2
Digital technology for digital supply chain : overview
Grzybowska, Katarzyna
;
Hoffa-Dąbrowskas, Patrycja
- In:
European research studies
25
(
2022
)
3
,
pp. 582-594
Persistent link: https://www.econbiz.de/10013532435
Saved in:
3
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
The crucial element of building safe relations between the enterprise and its stakeholders : communication through traditional methods and social media
Wereda, Wioletta
;
Pokorski, Grzegorz
- In:
European research studies
24
(
2021
)
1
,
pp. 511-527
Persistent link: https://www.econbiz.de/10012512784
Saved in:
7
The formation of habit and word-of-mouth intention of over-the-top platforms
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014371693
Saved in:
8
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
Saved in:
9
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
10
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali
;
Ishaq, Muhammad Ishtiaq
;
Khan, Ayesha
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
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