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~isPartOf:"European research studies"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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European research studies
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How nostalgia affects brand equity? : consumers' attitudes towards nostalgic generational and transgenerational brands
Grębosz-Krawczyk, Magdalena
- In:
European research studies
23
(
2020
)
4
,
pp. 1019-1034
Persistent link: https://www.econbiz.de/10012511306
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2
The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Puwirat, W.
;
Suchart Tripopsakul
- In:
European research studies
22
(
2019
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10012285941
Saved in:
3
How to ímprove brand equity in tourism
Sri Vandayuli Riorini
- In:
European research studies
20
(
2017
)
3A
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012219044
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