How to ímprove brand equity in tourism
Year of publication: |
2017
|
---|---|
Authors: | Sri Vandayuli Riorini |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 20.2017, 3A, p. 417-434
|
Subject: | Servicescape | Brand equity | Revisit intention | Markenimage | Brand image | Markenführung | Brand management | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Tourismus | Tourism |
-
The role of customer engagement in building consumer loyalty to tourism brands
So, Kevin Kam Fung, (2016)
-
Bali brand love : a perspective from domestic tourists
Sukaatmadja, I. Putu Gde, (2023)
-
Lee, Kwang-Ho, (2016)
- More ...
-
Social media marketing toward perceptual consciousness and its impact on online purchasing intention
Sri Vandayuli Riorini, (2018)
-
Huang, R. Jen-peng, (2018)
- More ...