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~isPartOf:"European research studies"
~subject:"Brand management"
~subject:"Internet marketing"
~subject:"Lieferantenmanagement"
~subject:"Unternehmenserfolg"
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Brand management
Internet marketing
Lieferantenmanagement
Unternehmenserfolg
Marketing management
29
Marketingmanagement
29
Online-Marketing
8
Marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
4
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Relationship marketing
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Advertising
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KMU
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Nachhaltige Entwicklung
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SME
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Sustainable product
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Tourism
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Tourism marketing
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Tourismus
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marketing communication
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marketing mix
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marketing strategy
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Nurmalina, Rita
2
Pettersen-Sobczyk, Monika
2
Bondarenko, V. A.
1
Budi Suharjo
1
Chychun, V. A
1
Cwik, Kamila
1
Dziwulski, Jacek
1
Figura, Ćezary
1
Harwani, Yuli
1
Kalieva, O. M.
1
Karambut, Fermico
1
Lukiyanto, Kukuh
1
Mazurek-Łopacińska, Krystyna
1
Najib, Mukhamad
1
O. A., Mitko
1
Pamoengkas, Indarto
1
Pisareva, E. V.
1
Rymarczyk, Paweł
1
Sobocińska, Magdalena
1
Sołoducha, Krzysztof
1
Sri Hartoyo
1
Staliński, Piotr
1
Suprayitno, Gendut
1
T. B., Erokhina
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V. V., Troilin
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Vdovichen, A. A.
1
Vdovichena, O. G
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1
Wojciechowski, Łukasz
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European research studies
Journal of business research : JBR
127
Industrial marketing management : the international journal for industrial and high-tech firms
120
Journal of strategic marketing
62
The journal of business & industrial marketing
60
The journal of brand management : an international journal
45
European journal of marketing : EJM
35
Journal of retailing and consumer services
35
The journal of product & brand management
34
Journal of the Academy of Marketing Science
30
Journal of marketing communications
28
Journal of marketing management : MM
28
Cogent business & management
24
International marketing review
23
Journal of marketing
22
International journal of internet marketing and advertising : IJIMA
21
Marketing intelligence & planning
21
SpringerLink / Bücher
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of business-to-business marketing
17
The marketing review
17
Springer eBook Collection
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Asia Pacific journal of marketing and logistics
14
International business review : the official journal of the European International Business Academy
14
International journal of hospitality management
14
Journal of global marketing
13
Journal of retailing
13
Business horizons
12
International entrepreneurship and management journal
12
Gabler Edition Wissenschaft
11
International journal of advertising : the review of marketing communications
11
Journal of international marketing
11
Journal of promotion management : JPM
11
International journal of retail & distribution management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of internet commerce
10
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
2
Influencer marketing in the promotion of cities and regions
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 35-43
Persistent link: https://www.econbiz.de/10014531852
Saved in:
3
Social media influencer marketing in the promotion of tourist destinations
Pettersen-Sobczyk, Monika
- In:
European research studies
26
(
2023
)
4
,
pp. 585-594
Persistent link: https://www.econbiz.de/10014532159
Saved in:
4
The role of social media in firms' marketing communication in the Polish market
Mazurek-Łopacińska, Krystyna
;
Sobocińska, Magdalena
- In:
European research studies
25
(
2022
)
3
,
pp. 216-234
Persistent link: https://www.econbiz.de/10013532335
Saved in:
5
Influencer marketing as a method of solving the crisis of trust in digital content marketing
Sołoducha, Krzysztof
- In:
European research studies
25
(
2022
)
3
,
pp. 634-645
Persistent link: https://www.econbiz.de/10013532441
Saved in:
6
The intention in online submission of micro credit
Sri Hartoyo
;
Karambut, Fermico
;
Nurmalina, Rita
;
Najib, …
- In:
European research studies
22
(
2019
)
3
,
pp. 186-200
Persistent link: https://www.econbiz.de/10012286116
Saved in:
7
Sustainability as a brand power factor in the women's and men's assessment
Wyrwisz, Joanna
;
Dziwulski, Jacek
- In:
European research studies
24
(
2021
)
2
,
pp. 357-367
Persistent link: https://www.econbiz.de/10012663920
Saved in:
8
Market orientation and value creation in improving business performance of the fertilizer industry in Indonesia
Pamoengkas, Indarto
- In:
European research studies
23
(
2020
)
1
,
pp. 143-152
Persistent link: https://www.econbiz.de/10012286741
Saved in:
9
Technology adoption as an innovation in entrepreneurial marketing dimension allowing to improve micro and small businesses' performance
Lukiyanto, Kukuh
;
Wijayaningtyas, Maranatha
- In:
European research studies
23
(
2020
)
1
,
pp. 552-564
Persistent link: https://www.econbiz.de/10012286779
Saved in:
10
Brand name and customers' intention
Harwani, Yuli
;
Budi Suharjo
;
Nurmalina, Rita
; …
- In:
European research studies
21
(
2018
)
3
,
pp. 299-315
Persistent link: https://www.econbiz.de/10012220307
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