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~isPartOf:"Expert journal of marketing"
~isPartOf:"Journal of Business & Industrial Marketing"
~isPartOf:"Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam."
~isPartOf:"Research paper series / Stanford Graduate School of Business"
~isPartOf:"Revista BCV"
~isPartOf:"Serie desarrollo productivo"
~isPartOf:"Working Papers in Economics"
~isPartOf:"Working paper series / Bradford University School of Management"
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Consumer behaviour
25
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25
Beziehungsmarketing
14
Relationship marketing
14
Internet marketing
10
Online-Marketing
10
Customer satisfaction
9
Innovation
9
Kundenzufriedenheit
9
Dienstleistungsqualität
8
Marketing management
8
Marketingmanagement
8
Service quality
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Social Web
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Social web
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Marketing
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Entrepreneurship
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Indonesia
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Indonesien
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Tourismusmarketing
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entrepreneurship
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innovation
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Entrepreneurship approach
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Online retailing
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Online-Handel
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digital marketing
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service quality
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Brand management
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Barnard, Brian
4
Vinerean, Simona
4
Baalen, P.J. van
3
Burgelman, Robert A.
3
Chan, Syafruddin
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Dolfsma, W.A.
3
Eck, N.J.P. van
3
Franses, Ph.H.B.F.
3
Tzioras, Nikolaos
3
Volberda, H.W.
3
Waltman, L.R.
3
Alhidari, Abdullah Mohammed
2
Avram, Bogdan
2
Benabdelouahed, Redouane
2
Bogenrieder, I.M.
2
Bosch, F.A.J. van den
2
Bruggen, G.H. van
2
Dakouan, Chouaib
2
Dekimpe, M.G.
2
Deleersnyder, B.
2
Fenema, P.C. van
2
Fok, D.
2
Grove, Andrew S.
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Horváth, C.
2
Hulsink, W.
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Karsten, L.
2
Kaval, Pamela
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Kroon, L.G.
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Kumar, Sushant
2
Lentink, R.M.
2
Lilien, G.L.
2
Marangon, Francesco
2
Nunen, J.A.E.E. van
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Paauwe, J.
2
Pau, L-F.
2
Qureshi, S.
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
59
Department of Economics, Waikato Management School
5
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Expert journal of marketing
Journal of Business & Industrial Marketing
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
Research paper series / Stanford Graduate School of Business
Revista BCV
Serie desarrollo productivo
Working Papers in Economics
Working paper series / Bradford University School of Management
ERIM report series research in management
61
Best practice roundtables on competition policy
58
European Journal of Marketing
32
Universität St. Gallen - EDIS - Elektronische Disserationen der Universität St. Gallen
17
Expert Journal of Marketing
15
International Journal of Bank Marketing
13
Journal of Consumer Marketing
13
Asia Pacific Journal of Marketing and Logistics
12
Journal of Islamic Marketing
12
Keskusteluaiheita / Elinkeinoelämän Tutkimuslaitos
12
Policy research working paper : WPS
12
Expert journal of business and management
10
OECD health working papers
10
Working paper / Overseas Development Institute
10
Discussion paper series / IZA
8
Journal of Services Marketing
8
Working paper
8
International Journal of Contemporary Hospitality Management
7
College of Business working papers
6
Econometric Institute Report
6
Econometric Institute research papers
6
International Journal of Pharmaceutical and Healthcare Marketing
6
New York economic review : journal of the New York State Economics Association
6
Center for Agricultural and Rural Development (CARD) Publications
5
Discussion paper series / Harvard Institute of Economic Research
5
ESRC Centre for Business Research - Working Papers
5
International Journal of Wine Business Research
5
International Journal of Wine Marketing
5
MERIT Working Papers
5
Methodological tools for SIA : report of the CEPII Workshop held on 7 - 8 November 2002 in Brussels
5
Qualitative Market Research: An International Journal
5
UNU-MERIT Working Paper Series
5
Vlerick Leuven Gent working paper series
5
Working paper / Center for Agricultural and Rural Development
5
Working paper in economics
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RePEc
64
ECONIS (ZBW)
60
Other ZBW resources
17
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1
Effectiveness
of
mobile
marketing
on the customer's experience in Kingdom
of
Saudi Arabia : a social media perspective
Khalufi, Nasser
;
Khairul Anuar Mohammad Shah
;
Qaisar Iqbal
- In:
Expert journal of marketing
7
(
2019
)
2
,
pp. 100-111
Persistent link: https://www.econbiz.de/10012217311
Saved in:
2
Influence
of
colors as a key element in consumer
marketing
Bytyçi, Shaip
- In:
Expert journal of marketing
8
(
2020
)
1
,
pp. 41-47
Persistent link: https://www.econbiz.de/10012612939
Saved in:
3
Experiential
marketing
impact on experiential value and customer satisfaction : case
of
Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud
;
Ben Amor, Nour El Houda
- In:
Expert journal of marketing
8
(
2020
)
2
,
pp. 118-128
Persistent link: https://www.econbiz.de/10012613034
Saved in:
4
Inbound
marketing
vs. outbound
marketing
: independent or complementary strategies
Dakouan, Chouaib
;
Benabdelouahed, Redouane
;
Anabir, Hajar
- In:
Expert journal of marketing
7
(
2019
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10012217280
Saved in:
5
The effect
of
marketing
mix, service quality, Islamic values and institutional image on students' satisfaction and loyalty
Radiman
;
Gunawan, Ade
;
Sri Fitri Wahyuni
;
Jufrizen
- In:
Expert journal of marketing
6
(
2018
)
2
,
pp. 95-105
Persistent link: https://www.econbiz.de/10012217244
Saved in:
6
Social media
marketing
efforts
of
luxury brands on Instagram
Vinerean, Simona
;
Opreana, Alin
- In:
Expert journal of marketing
7
(
2019
)
2
,
pp. 144-152
Persistent link: https://www.econbiz.de/10012217318
Saved in:
7
Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile
;
Barnard, Brian
- In:
Expert journal of marketing
8
(
2020
)
1
,
pp. 9-40
Persistent link: https://www.econbiz.de/10012612953
Saved in:
8
The digital sales transformation featured by precise retail
marketing
strategy
Zhu, Guoan
;
Gao, Xue
- In:
Expert journal of marketing
7
(
2019
)
1
,
pp. 72-76
Persistent link: https://www.econbiz.de/10012217302
Saved in:
9
The role
of
environmental management in tourism
marketing
development as a means
of
destination promotion
Tzioras, Nikolaos
- In:
Expert journal of marketing
6
(
2018
)
2
,
pp. 65-73
Persistent link: https://www.econbiz.de/10012217261
Saved in:
10
Relationships between social media promotion, attention, interest, search, action, and share
of
tourists in Kei Island
Lutur, Nellyn
;
Santoso, Singgih
- In:
Expert journal of marketing
8
(
2020
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10012612971
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