//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Exploring the rise of fandom in contemporary consumer culture"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
24
Markentreue
24
Consumer behaviour
16
Konsumentenverhalten
16
Beziehungsmarketing
15
Brand management
15
Markenführung
15
Relationship marketing
15
Brand image
12
Markenimage
12
Brand
11
Markenartikel
11
Kundenbindung
5
Customer retention
4
Customer satisfaction
3
Deutschland
3
Kundenzufriedenheit
3
Verbraucherverhalten
3
brand loyalty
3
Automotive industry
2
Brand community
2
Brand equity
2
Emotion
2
Environmental consciousness
2
Germany
2
India
2
Indien
2
Kfz-Industrie
2
Markenpolitik
2
Mobile communications
2
Mobilkommunikation
2
Social Web
2
Social network
2
Social web
2
Soziales Netzwerk
2
Structural equation model
2
Strukturgleichungsmodell
2
Umweltbewusstsein
2
Automotive services industry
1
B-to-B-Marketing
1
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
19
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Hochschulschrift
6
Aufsatz im Buch
4
Book section
4
Thesis
3
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
20
German
5
Author
All
Albors Garrigós, José
1
Andreini, Daniela
1
Armstrong Soule, Catherine A.
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bang, Nguyen
1
Barrett, Nigel J.
1
Bergamschi, Mara
1
Burmann, Christoph
1
Cardinale, Sylvia
1
Chang, Aihwa
1
Chou, Wen-Hao Winston
1
Collins, Nathalie
1
Fischer, Dirk
1
Fraß, Alexander
1
Giovanis, Apostolos
1
Heggde, Githa S.
1
Hsieh, Sara H.
1
Johnen, Marius
1
Kapil, Kanwal
1
Kapil, Sheeba
1
Kumar, Arvind
1
Kühn, Jochen
1
Labrecque, Lauren I.
1
Lam, Shun Yin
1
Langner, Tobias
1
Leckie, Civilai
1
Lin, Chia-Ling
1
Lisboa, João Veríssimo
1
Lobo, Antonio
1
Mastromartino, Brandon
1
Meissner, Svenja
1
Melewar, T. C.
1
Miller, Kenneth E.
1
Murphy, Jamie
1
Mödinger, Wilfried
1
Nguyen, Tho D.
1
Pedeliento, Giuseppe
1
Praxmarer-Carus, Sandra
1
Relling, Marleen
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Published in...
All
Exploring the rise of fandom in contemporary consumer culture
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of Indian culture and business management
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing intelligence & planning
Research
Journal of business research : JBR
35
The journal of product & brand management
29
Journal of retailing and consumer services
28
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Innovatives Markenmanagement
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing communications
4
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
2
Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011980068
Saved in:
3
Antecedents of brand consciousness in youth for denim jeans : evidences from the largest young consumer base in the world
Kumar, Arvind
- In:
International journal of Indian culture and business …
18
(
2019
)
3
,
pp. 330-348
Persistent link: https://www.econbiz.de/10012060426
Saved in:
4
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
5
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
6
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
Saved in:
7
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
Saved in:
8
"Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 201-223)
.
2018
Persistent link: https://www.econbiz.de/10011764850
Saved in:
9
Das „emotionale Markenerlebnis“ zur Stärkung der Markenbindung : eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung
Fischer, Dirk
-
2018
Persistent link: https://www.econbiz.de/10011792804
Saved in:
10
Eine wertebasierte Typologie der Markenliebe
Kühn, Jochen
-
2018
Persistent link: https://www.econbiz.de/10011855473
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->