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~isPartOf:"Fashion marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Fashion"
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Bekleidungsindustrie
6
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6
Marketing
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3
Marketingmanagement
3
Consumer behaviour
2
Großbritannien
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Easey, Mike
6
Sorensen, Christine
2
Atkinson, Sheila
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Gray, Patricia
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Lea-Greenwood, Gaynor
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Willans, John
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Fashion marketing
SpringerLink / Bücher
Journal of fashion marketing and management
211
Journal of Fashion Marketing and Management: An International Journal
119
Journal of retailing and consumer services
78
Journal of business research : JBR
66
Journal of global fashion marketing : JGfM
55
International Journal of Retail & Distribution Management
39
International journal of consumer studies
33
International journal of production economics
30
International journal of retail & distribution management
26
Cogent business & management
20
The international review of retail, distribution and consumer research
20
Asia Pacific journal of marketing and logistics
16
Business history
16
Journal of Fashion Marketing and Management
15
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of retail and distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
International journal of production research
12
The journal of product & brand management
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Psychology & marketing
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Journal of Islamic marketing
10
Journal of Product & Brand Management
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
History of retailing and consumption
8
Journal of economic geography
8
Journal of international consumer marketing
8
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1
Fashion
distribution
Willans, John
- In:
Fashion marketing
,
(pp. 196-217)
.
2009
Persistent link: https://www.econbiz.de/10003766661
Saved in:
2
An introduction to
fashion
marketing
Easey, Mike
- In:
Fashion marketing
,
(pp. 3-17)
.
2009
Persistent link: https://www.econbiz.de/10003766565
Saved in:
3
The
fashion
market and the marketing environment
Sorensen, Christine
- In:
Fashion marketing
,
(pp. 18-59)
.
2009
Persistent link: https://www.econbiz.de/10003766570
Saved in:
4
The
fashion
consumer and organizational buyer
Easey, Mike
- In:
Fashion marketing
,
(pp. 63-96)
.
2009
Persistent link: https://www.econbiz.de/10003766581
Saved in:
5
Fashion
marketing research
Gray, Patricia
- In:
Fashion marketing
,
(pp. 97-128)
.
2009
Persistent link: https://www.econbiz.de/10003766585
Saved in:
6
Segmentation and the marketing mix
Easey, Mike
;
Sorensen, Christine
- In:
Fashion marketing
,
(pp. 131-144)
.
2009
Persistent link: https://www.econbiz.de/10003766589
Saved in:
7
Designing and marketing
fashion
products
Atkinson, Sheila
;
Easey, Mike
- In:
Fashion marketing
,
(pp. 145-176)
.
2009
Persistent link: https://www.econbiz.de/10003766594
Saved in:
8
Pricing garments and
fashion
services
Easey, Mike
- In:
Fashion marketing
,
(pp. 177-195)
.
2009
Persistent link: https://www.econbiz.de/10003766653
Saved in:
9
Fashion
marketing communications
Lea-Greenwood, Gaynor
- In:
Fashion marketing
,
(pp. 218-237)
.
2009
Persistent link: https://www.econbiz.de/10003766662
Saved in:
10
Fashion
marketing planning
Easey, Mike
- In:
Fashion marketing
,
(pp. 238-250)
.
2009
Persistent link: https://www.econbiz.de/10003766665
Saved in:
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