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Fashion
10
Mode
10
Bekleidungsindustrie
6
Clothing industry
6
Marketing
3
Marketing management
3
Marketingmanagement
3
Consumer behaviour
2
Großbritannien
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Konsumentenverhalten
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Product life cycle
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Easey, Mike
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Sorensen, Christine
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Atkinson, Sheila
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Gray, Patricia
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Lea-Greenwood, Gaynor
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Willans, John
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Fashion marketing
Journal of fashion marketing and management
224
Journal of retailing and consumer services
78
Journal of business research : JBR
67
Journal of global fashion marketing : JGfM
62
International journal of consumer studies
33
International journal of production economics
29
International journal of retail & distribution management
27
Cogent business & management
20
The international review of retail, distribution and consumer research
20
Business history
17
Asia Pacific journal of marketing and logistics
16
SpringerLink / Bücher
16
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of retail and distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
International journal of production research
12
Psychology & marketing
12
The journal of product & brand management
12
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Qualitative market research : an international journal
11
Springer eBook Collection
11
Technological forecasting & social change : an international journal
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Journal of Islamic marketing
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
History of retailing and consumption
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
International journal of advertising : the review of marketing communications
8
Journal of economic geography
8
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1
An introduction to fashion marketing
Easey, Mike
- In:
Fashion marketing
,
(pp. 3-17)
.
2009
Persistent link: https://www.econbiz.de/10003766565
Saved in:
2
The fashion market and the marketing environment
Sorensen, Christine
- In:
Fashion marketing
,
(pp. 18-59)
.
2009
Persistent link: https://www.econbiz.de/10003766570
Saved in:
3
The fashion consumer and organizational buyer
Easey, Mike
- In:
Fashion marketing
,
(pp. 63-96)
.
2009
Persistent link: https://www.econbiz.de/10003766581
Saved in:
4
Fashion marketing research
Gray, Patricia
- In:
Fashion marketing
,
(pp. 97-128)
.
2009
Persistent link: https://www.econbiz.de/10003766585
Saved in:
5
Segmentation and the marketing mix
Easey, Mike
;
Sorensen, Christine
- In:
Fashion marketing
,
(pp. 131-144)
.
2009
Persistent link: https://www.econbiz.de/10003766589
Saved in:
6
Designing and marketing fashion products
Atkinson, Sheila
;
Easey, Mike
- In:
Fashion marketing
,
(pp. 145-176)
.
2009
Persistent link: https://www.econbiz.de/10003766594
Saved in:
7
Pricing garments and fashion services
Easey, Mike
- In:
Fashion marketing
,
(pp. 177-195)
.
2009
Persistent link: https://www.econbiz.de/10003766653
Saved in:
8
Fashion distribution
Willans, John
- In:
Fashion marketing
,
(pp. 196-217)
.
2009
Persistent link: https://www.econbiz.de/10003766661
Saved in:
9
Fashion marketing communications
Lea-Greenwood, Gaynor
- In:
Fashion marketing
,
(pp. 218-237)
.
2009
Persistent link: https://www.econbiz.de/10003766662
Saved in:
10
Fashion marketing planning
Easey, Mike
- In:
Fashion marketing
,
(pp. 238-250)
.
2009
Persistent link: https://www.econbiz.de/10003766665
Saved in:
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