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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of business research : JBR"
~person:"Chatzipanagiotou, Kalliopi"
~person:"Jonas, Julia M."
~subject:"Leistungsbündel"
~subject:"Online-Marketing"
~subject:"Unternehmensnetzwerk"
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Leistungsbündel
Online-Marketing
Unternehmensnetzwerk
B-to-B-Marketing
2
Business network
2
Business-to-business marketing
2
Lieferantenmanagement
2
Supplier relationship management
2
Actor engagement
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B2B
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Beziehungsmarketing
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Business networks
1
Business-to-business (B2B)
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Digital platform
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Digitale Plattform
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E-commerce
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Electronic Commerce
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Electronic word-of-mouth (e-WOM)
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Longitudinal case study
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Platform
1
Relationship marketing
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Service ecosystems
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Chatzipanagiotou, Kalliopi
Jonas, Julia M.
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of business research : JBR
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ECONIS (ZBW)
2
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E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
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2
Organizing actor engagement : a platform perspective
Blasco-Arcas, Lorena
;
Alexander, Matthew
;
Sörhammar, David
- In:
Journal of business research : JBR
118
(
2020
),
pp. 74-85
Persistent link: https://www.econbiz.de/10012287589
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