Organizing actor engagement : a platform perspective
Year of publication: |
2020
|
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Authors: | Blasco-Arcas, Lorena ; Alexander, Matthew ; Sörhammar, David ; Jonas, Julia M. ; Raithel, Sascha ; Chen, Tom |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 74-85
|
Subject: | Actor engagement | B2B | Longitudinal case study | Platform | Service ecosystems | Digitale Plattform | Digital platform | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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