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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of business research : JBR"
~subject:"Betriebliche Wertschöpfung"
~subject:"Electronic Commerce"
~subject:"Leistungsbündel"
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Betriebliche Wertschöpfung
Electronic Commerce
Leistungsbündel
B-to-B-Marketing
125
Business-to-business marketing
125
Lieferantenmanagement
73
Supplier relationship management
73
Relationship marketing
33
Beziehungsmarketing
32
Salespeople
19
Verkaufspersonal
19
Selling
17
Verkauf
17
E-commerce
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Social Web
11
Social web
11
Digital platform
10
Digitale Plattform
10
Business network
9
Unternehmensnetzwerk
9
B2B
8
B2B marketing
8
Brand image
8
Deutschland
8
Germany
8
Innovation
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Bundling strategy
7
Business-to-business
7
Digitalisierung
7
Digitization
7
Internet marketing
7
Online-Marketing
7
Value creation
7
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20
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Article
26
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26
Aufsatz in Zeitschrift
26
Case study
1
Fallstudie
1
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English
21
German
5
Author
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Adamson, Brent
1
Appio, Francesco Paolo
1
Azer, Jaylan
1
Belhadi, Amine
1
Benkhati, Imane
1
Bertini, Marco
1
Biggemann, Sergio
1
Chatterjee, Sharmila C.
1
Chatterjee, Sheshadri
1
Chatzipanagiotou, Kalliopi
1
Chaudhuri, Ranjan
1
Chiao, Benjamin
1
Chung, Henry F. L.
1
Claro, Danny Pimentel
1
Deng, Ziliang
1
Dixon, Matthew
1
Dubey, Vivek
1
Eggers, Daniel
1
Fan, Mengli
1
Fang, Jiaming
1
Friedewald, Axel
1
Garrel, Jörg von
1
Gavurova, Beata
1
Germiniano, Renato
1
Guo, Shoujia
1
Gupta, Aditya
1
Gupta, Shivam
1
Han, Lintong
1
Hao, Andy
1
He, Jiaxun
1
Hinterhuber, Andreas
1
Holmlund, Maria
1
Huang, Yi
1
Kamble, Sachin S.
1
Kowalkowski, Christian
1
Kumar, Alok
1
Latinovic, Zoran
1
Leone, Daniele
1
Liao, Miyan
1
Lindemann, Eckhard
1
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
117
The journal of business & industrial marketing
46
Journal of business-to-business marketing
14
SpringerLink / Bücher
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of the Academy of Marketing Science
6
Marketing theory
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
Research
5
Electronic markets : the international journal on networked business
4
Europäische Hochschulschriften / 5
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
Journal of service research
4
Management decision : MD
4
Springer eBook Collection
4
The journal of services marketing
4
Dissertation.de
3
Gabler Edition Wissenschaft / Business-to-Business-Marketing
3
International journal of networking and virtual organisations : IJNVO
3
International journal of services and operations management
3
Journal of customer behaviour
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Journal of marketing
3
Management information systems : mis quarterly
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Economics
3
Administrative Sciences : open access journal
2
Arbeitsberichte des Instituts für Informatik, Friedrich-Alexander-Universität Erlangen Nürnberg
2
Ausgewählte Studien des ECC Handel
2
Banking & finance aktuell
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Business-to-business marketing management : strategies, cases and solutions
2
Dresdner Beiträge zur Wirtschaftsinformatik
2
European journal of marketing
2
Forum Marketing
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
Gabler Research
2
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All
ECONIS (ZBW)
26
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1
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
2
Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan
;
Fang, Jiaming
;
Han, Lintong
;
Wen, Ling
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
Saved in:
3
Managing two-sided B2B electronic markets : governance mechanisms, performance implications, and boundary conditions
Sen, Argha
;
Kumar, Alok
;
Dubey, Vivek
;
Gupta, Aditya
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468547
Saved in:
4
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
5
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
6
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
7
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
8
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
9
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
Saved in:
10
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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