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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of business research : JBR"
~subject:"Leistungsbündel"
~subject:"Lieferantenmanagement"
~subject:"Online-Marketing"
~subject:"Unternehmensnetzwerk"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
Lieferantenmanagement
Online-Marketing
Unternehmensnetzwerk
B-to-B-Marketing
125
Business-to-business marketing
125
Supplier relationship management
73
Relationship marketing
33
Beziehungsmarketing
32
Salespeople
19
Verkaufspersonal
19
Selling
17
Verkauf
17
E-commerce
15
Electronic Commerce
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Social Web
11
Social web
11
Digital platform
10
Digitale Plattform
10
Business network
9
B2B
8
B2B marketing
8
Brand image
8
Deutschland
8
Germany
8
Innovation
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Betriebliche Wertschöpfung
7
Bundling strategy
7
Business-to-business
7
Digitalisierung
7
Digitization
7
Internet marketing
7
Value creation
7
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Undetermined
69
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Article
82
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Article in journal
79
Aufsatz in Zeitschrift
79
Aufsatz im Buch
3
Book section
3
Case study
3
Fallstudie
3
Conference paper
2
Konferenzbeitrag
2
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Language
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English
76
German
6
Author
All
Sharma, Piyush
5
Mora Cortez, Roberto
3
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Gupta, Shivam
2
Hao, Andy
2
Johnston, Wesley J.
2
Kindström, Daniel
2
Kowalkowski, Christian
2
Malik, Ashish
2
Rana, Nripendra P.
2
Vrontis, Demetris
2
Xu, Shichun
2
Adamson, Brent
1
Alexander, Matthew
1
Altwaijry, Najwa
1
Appio, Francesco Paolo
1
Archer-Brown, Chris
1
Autry, Chad W.
1
Azer, Jaylan
1
Bag, Surajit
1
Bala, Pradip Kumar
1
Baliga, Ashwin J.
1
Balmer, John M. T.
1
Barnes, Bradley R.
1
Baumgarth, Carsten
1
Beeler, Lisa
1
Behera, Rajat Kumar
1
Belhadi, Amine
1
Benkhati, Imane
1
Bertini, Marco
1
Biggemann, Sergio
1
Blasco-Arcas, Lorena
1
Boyd, D. Eric
1
Brown, Brian P.
1
Budhwar, Pawan S.
1
Cai, Shaohan
1
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
401
The journal of business & industrial marketing
161
Journal of business-to-business marketing
79
SpringerLink / Bücher
32
Journal of marketing
13
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Journal of the Academy of Marketing Science
12
Springer eBook Collection / Business and Economics
12
Marketing intelligence & planning
10
Gabler Edition Wissenschaft
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of personal selling & sales management
8
Journal of strategic marketing
8
Research
8
The journal of personal selling & sales management : JPSSM
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Springer eBook Collection
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Gabler Research
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of customer behaviour
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of service research
6
The journal of services marketing
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
5
Business-to-business marketing management : strategies, cases and solutions
5
Electronic markets : the international journal on networked business
5
International journal of procurement management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
Journal of marketing research
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
The service industries journal
5
Asia Pacific journal of marketing and logistics
4
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Marketing
4
Cogent business & management
4
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ECONIS (ZBW)
82
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1
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
2
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
3
Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan
;
Fang, Jiaming
;
Han, Lintong
;
Wen, Ling
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
Saved in:
4
Managing two-sided B2B electronic markets : governance mechanisms, performance implications, and boundary conditions
Sen, Argha
;
Kumar, Alok
;
Dubey, Vivek
;
Gupta, Aditya
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014468547
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
7
Innovation activity and the outcomes of B2C, B2B, and B2G E-Commerce in EU countries
Škare, Marinko
;
Gavurova, Beata
;
Rigelsky, Martin
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303686
Saved in:
8
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
9
Artificial intelligence (AI) competencies for organizational performance : a B2B marketing capabilities perspective
Mikalef, Patrick
;
Islam, Najmul
;
Parida, Vinit
;
Singh, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014304062
Saved in:
10
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
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