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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of business research : JBR"
~subject:"Leistungsbündel"
~subject:"Online-Marketing"
~subject:"Unternehmensnetzwerk"
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Leistungsbündel
Online-Marketing
Unternehmensnetzwerk
B-to-B-Marketing
125
Business-to-business marketing
125
Lieferantenmanagement
73
Supplier relationship management
73
Relationship marketing
33
Beziehungsmarketing
32
Salespeople
19
Verkaufspersonal
19
Selling
17
Verkauf
17
E-commerce
15
Electronic Commerce
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Social Web
11
Social web
11
Digital platform
10
Digitale Plattform
10
Business network
9
B2B
8
B2B marketing
8
Brand image
8
Deutschland
8
Germany
8
Innovation
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Betriebliche Wertschöpfung
7
Bundling strategy
7
Business-to-business
7
Digitalisierung
7
Digitization
7
Internet marketing
7
Value creation
7
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Case study
3
Fallstudie
3
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English
16
German
6
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Rana, Nripendra P.
2
Adamson, Brent
1
Alexander, Matthew
1
Archer-Brown, Chris
1
Azer, Jaylan
1
Bala, Pradip Kumar
1
Barnes, Bradley R.
1
Behera, Rajat Kumar
1
Belhadi, Amine
1
Benkhati, Imane
1
Bertini, Marco
1
Biggemann, Sergio
1
Blasco-Arcas, Lorena
1
Cartwright, Severina
1
Chatzipanagiotou, Kalliopi
1
Chen, Tom
1
Davies, Iain
1
Denize, Sara
1
Dixon, Matthew
1
Eggers, Daniel
1
Ellis, Nick
1
Friedewald, Axel
1
Garrel, Jörg von
1
Ghosh Dastidar, Ayan
1
Giamanco, Barbara
1
Gregoire, Kent
1
Gupta, Shivam
1
Gustafson, Brandon M.
1
Holmlund, Maria
1
Johnson, Jean L.
1
Jonas, Julia M.
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Kamble, Sachin S.
1
Kindström, Daniel
1
Kizgin, Hatice
1
Kowalkowski, Christian
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Kumar, Prashant
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Kumar, Rishi Kant
1
Lee, Liane W. Y.
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Lindemann, Eckhard
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
142
The journal of business & industrial marketing
39
Journal of business-to-business marketing
14
SpringerLink / Bücher
11
Research
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
5
Journal of the Academy of Marketing Science
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
Springer eBook Collection
5
Journal of marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Beiträge zur empirischen Marketing- und Vertriebsforschung
3
Electronic markets : the international journal on networked business
3
Harvard business review : HBR
3
Marketing intelligence & planning
3
Brand the Future : systematische Markenentwicklung im B2B
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft
2
Gabler Research
2
Information - Organisation - Produktion
2
Innovatives Industriegütermarketing
2
Innovatives Markenmanagement
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of service management
2
Journal of service research
2
Marketing theory
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Springer eBook Collection / Business and Economics
2
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ECONIS (ZBW)
22
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22
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1
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
2
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
3
E-WOM in the B2B context : conceptual domain, forms, and implications for research
Chatzipanagiotou, Kalliopi
;
Azer, Jaylan
;
Ranaweera, Chatura
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014303763
Saved in:
4
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
5
Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
141
(
2022
),
pp. 685-701
Persistent link: https://www.econbiz.de/10013168011
Saved in:
6
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
Saved in:
7
Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.
;
Sharma, Piyush
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
Saved in:
8
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
9
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
10
Managing relationships on social media in business-to-business organisations
Cartwright, Severina
;
Davies, Iain
;
Archer-Brown, Chris
- In:
Journal of business research : JBR
125
(
2021
),
pp. 120-134
Persistent link: https://www.econbiz.de/10012494050
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