Managing relationships on social media in business-to-business organisations
Year of publication: |
2021
|
---|---|
Authors: | Cartwright, Severina ; Davies, Iain ; Archer-Brown, Chris |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 120-134
|
Subject: | B2B marketing | Business networks | Relationship marketing | Social media | B-to-B-Marketing | Business-to-business marketing | Social Web | Social web | Beziehungsmarketing | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | Soziales Netzwerk | Social network |
-
Zhang, Yin, (2020)
-
Analyzing business-to-business relationships in an Arab context
Berger, Ron, (2015)
-
Zaglia, Melanie E., (2015)
- More ...
-
A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, Severina, (2019)
-
Social sharing of consumption emotion in electronic word of mouth (eWOM) : a cross-media perspective
Liu, Hongfei, (2021)
-
Improving PLS-SEM use for business marketing research
Guenther, Peter, (2023)
- More ...