Managing relationships on social media in business-to-business organisations
Severina Cartwright, Iain Davies, Chris Archer-Brown
| Year of publication: |
2021
|
|---|---|
| Authors: | Cartwright, Severina ; Davies, Iain ; Archer-Brown, Chris |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 120-134
|
| Subject: | B2B marketing | Business networks | Relationship marketing | Social media | B-to-B-Marketing | Business-to-business marketing | Input-Output-Analyse | Input-output analysis | Social Web | Social web | Beziehungsmarketing | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.11.028 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494050