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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing von Solutions : innovative Ansätze und Best Practices"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Leistungsbündel"
~subject:"Markenführung"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
Markenführung
B-to-B-Marketing
146
Business-to-business marketing
146
Lieferantenmanagement
91
Supplier relationship management
91
Relationship marketing
41
Beziehungsmarketing
40
Salespeople
19
Verkauf
19
Verkaufspersonal
19
Selling
18
Deutschland
17
Germany
17
Electronic Commerce
16
Business-to-Business-Marketing
15
E-commerce
15
Brand management
14
Consumer behaviour
14
Konsumentenverhalten
14
Bundling strategy
11
Digital platform
11
Digitale Plattform
11
Social Web
11
Social web
11
Marketing management
10
Marketingmanagement
10
B2B
9
Brand image
9
Business network
9
Innovation
9
Markenimage
9
Unternehmensnetzwerk
9
B2B marketing
8
Betriebliche Wertschöpfung
8
Business-to-business
8
Customer satisfaction
8
Customer value
8
Kundenwert
8
Kundenzufriedenheit
8
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15
Free
1
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Article
21
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4
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16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
5
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5
Case study
3
Fallstudie
3
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English
14
German
11
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Adamson, Brent
1
Allison, Lee
1
Ashman, Rachel
1
Baack, Daniel W.
1
Backhaus, Christof
1
Balmer, John M. T.
1
Baumgarth, Carsten
1
Bertini, Marco
1
Biggemann, Sergio
1
Bröker, Tillmann
1
Chen, Weifeng
1
Ding, Yi
1
Dixon, Matthew
1
Díaz-Martín, Ana María
1
Eiting, Alexander
1
Evanschitzky, Heiner
1
Feng, Wenting
1
Flaherty, Karen E.
1
Fließ, Sabine
1
Ghosh Dastidar, Ayan
1
He, Xinming
1
Henseler, Jörg
1
Holmlund, Maria
1
Homburg, Christian
1
Jacob, Frank
1
Ke, Nianman
1
Kes, Isabelle
1
Kes, Peter
1
Kleinaltenkamp, Michael
1
Kotler, Philip
1
Kowalkowski, Christian
1
Kristal, Samuel
1
Kumar, Prashant
1
Kumar, Rishi Kant
1
LaPlaca, Peter
1
Lin, Zhibin
1
Matanda, Margaret J.
1
Matanda, Margaret Jekanyika
1
Mayer, Dorith
1
Michaelis, Manuel
1
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
Marketing von Solutions : innovative Ansätze und Best Practices
Springer eBook Collection / Business and Economics
Industrial marketing management : the international journal for industrial and high-tech firms
88
The journal of business & industrial marketing
21
SpringerLink / Bücher
16
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Journal of business-to-business marketing
8
Innovatives Markenmanagement
6
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of product & brand management
5
Gabler Edition Wissenschaft
4
Journal of strategic marketing
4
Research
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
Gabler Research
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
International journal of business environment : IJBE
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Aufbruch : Ingredient Branding schafft Werte
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Corporate reputation review : an international journal
2
DUV / Wirtschaftswissenschaft
2
European journal of marketing
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research / Markt- und Unternehmensentwicklung
2
Gabler-Edition Wissenschaft
2
Harvard business review : HBR
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovative Markenführung und -implementierung
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of business market management : JBM
2
Journal of marketing
2
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ECONIS (ZBW)
25
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25
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
3
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
4
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
5
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
6
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
7
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
8
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
9
Investigating firm level drivers of salesperson brand identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
Saved in:
10
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
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