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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Leistungsbündel"
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Search: subject:"B-to-B-Marketing"
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Brand image
Leistungsbündel
B-to-B-Marketing
122
Business-to-business marketing
122
Lieferantenmanagement
73
Supplier relationship management
73
Relationship marketing
33
Beziehungsmarketing
32
Salespeople
19
Verkaufspersonal
19
Selling
17
Verkauf
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E-commerce
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Electronic Commerce
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Consumer behaviour
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Brand management
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Markenführung
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Digitale Plattform
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B2B
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B2B marketing
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Markenimage
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Marketing management
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Digitalisierung
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Bertini, Marco
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Biggemann, Sergio
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Ding, Yi
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Glynn, Mark S.
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Kowalkowski, Christian
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Lin, Feng-jyh
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Mora Cortez, Roberto
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Nyadzayo, Munyaradzi W.
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Slepniov, Dmitrij
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
70
The journal of business & industrial marketing
15
SpringerLink / Bücher
6
Journal of business-to-business marketing
5
Marketing von Solutions : innovative Ansätze und Best Practices
5
Gabler Edition Wissenschaft
3
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing
3
Research
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Brand the Future : systematische Markenentwicklung im B2B
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
2
Customer Experience : Forum Dienstleistungsmanagement
2
European journal of marketing
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Gabler Research
2
Harvard business review : HBR
2
Innovatives Industriegütermarketing
2
Innovatives Markenmanagement
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Journal of business market management : JBM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Springer eBook Collection
2
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ECONIS (ZBW)
12
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1
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
2
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
3
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
4
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
5
Investigating firm level drivers of salesperson brand identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
Saved in:
6
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
7
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
8
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
9
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
10
Lösungen verkaufen war gestern
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 22-33
Persistent link: https://www.econbiz.de/10009581525
Saved in:
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