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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of business research : JBR"
~subject:"Bundling strategy"
~subject:"Digitalisierung"
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Search: subject:"B-to-B-Marketing"
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Bundling strategy
Digitalisierung
B-to-B-Marketing
122
Business-to-business marketing
122
Lieferantenmanagement
73
Supplier relationship management
73
Relationship marketing
33
Beziehungsmarketing
32
Salespeople
19
Verkaufspersonal
19
Selling
17
Verkauf
17
E-commerce
15
Electronic Commerce
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Social Web
11
Social web
11
Digital platform
10
Digitale Plattform
10
B2B
8
B2B marketing
8
Brand image
8
Business network
8
Innovation
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Unternehmensnetzwerk
8
Betriebliche Wertschöpfung
7
Business-to-business
7
Digitization
7
Internet marketing
7
Online-Marketing
7
Value creation
7
Customer satisfaction
6
Customer value
6
Deutschland
6
Firm performance
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Case study
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English
8
German
2
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Adamson, Brent
1
Appio, Francesco Paolo
1
Bertini, Marco
1
Biggemann, Sergio
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chiao, Benjamin
1
Dixon, Matthew
1
Hao, Andy
1
He, Jiaxun
1
Holmlund, Maria
1
Kindström, Daniel
1
Kowalkowski, Christian
1
Leone, Daniele
1
Lundin, Lisa
1
Pacheco, Diego Augusto de Jesus
1
Paul, Justin
1
Peruchi, Diego Falcão
1
Schiavone, Francesco
1
Schwengber ten Caten, Carla
1
Shree, Deep
1
Singh, Rajesh K.
1
Slepniov, Dmitrij
1
Struwe, Sascha
1
Tavassoli, Nader T.
1
Todeschini, Bruna Villa
1
Toman, Nicholas
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Vrontis, Demetris
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Xu, Shichun
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
33
The journal of business & industrial marketing
10
Springer eBook Collection
6
Marketing von Solutions : innovative Ansätze und Best Practices
5
SpringerLink / Bücher
5
Journal of business-to-business marketing
4
Journal of personal selling & sales management
4
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
3
Journal of the Academy of Marketing Science
3
essentials
3
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
BestMasters
2
Customer Experience : Forum Dienstleistungsmanagement
2
Edition Sales Excellence
2
Essentials
2
Europäische Hochschulschriften / 5
2
Gabler Research
2
Harvard business review : HBR
2
Innovatives Industriegütermarketing
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
International journal of business environment : IJBE
2
Journal of marketing
2
Journal of service management
2
Journal of service research
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Produktivität von Customization Services : Messung, Bewertung und Steuerung am Beispiel industrieller Dienstleistungen
2
Research
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Springer eBook Collection / Business and Economics
2
Springer eBooks / Business and Economics
2
AIM Research working paper series
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
1
Arbeitspapiere aus der Fakultät für Wirtschaftsingenieurwesen / Hochschule Mannheim
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business horizons
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
California management review
1
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ECONIS (ZBW)
10
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1
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
2
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
3
Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão
;
Pacheco, Diego Augusto de Jesus
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
Saved in:
4
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
5
AI and digitalization in relationship management : impact of adopting AI-embedded CRM system
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of business research : JBR
150
(
2022
),
pp. 437-450
Persistent link: https://www.econbiz.de/10013365740
Saved in:
6
Digital platforms for business-to-business markets : a systematic review and future research agenda
Shree, Deep
;
Singh, Rajesh K.
;
Paul, Justin
;
Hao, Andy
; …
- In:
Journal of business research : JBR
137
(
2021
),
pp. 354-365
Persistent link: https://www.econbiz.de/10012665785
Saved in:
7
How does artificial intelligence enable and enhance value co-creation in industrial markets? : an exploratory case study in the healthcare ecosystem
Leone, Daniele
;
Schiavone, Francesco
;
Appio, Francesco Paolo
- In:
Journal of business research : JBR
129
(
2021
),
pp. 849-859
Persistent link: https://www.econbiz.de/10012509753
Saved in:
8
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
9
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
10
Lösungen verkaufen war gestern
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 22-33
Persistent link: https://www.econbiz.de/10009581525
Saved in:
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