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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~person:"Gregoire, Kent"
~person:"Homburg, Christian"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Business-to-business marketing
6
business-to-business marketing
4
Beziehungsmarketing
2
Lieferantenmanagement
2
Relationship marketing
2
Salespeople
2
Selling
2
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Verkauf
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Germany
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Gregoire, Kent
Homburg, Christian
Grewal, Rajdeep
6
Bolton, Ruth N.
4
Hutt, Michael D.
4
Lilien, Gary L.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Adamson, Brent
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Ahearne, Michael
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Billett, Matthew T.
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Chakravarty, Anindita
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Dixon, Matthew
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Hahn, Alexander
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Hughes, Douglas E.
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Kleinaltenkamp, Michael
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Lam, Son K.
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Marshall, Roger
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Schmitz, Christian
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Selnes, Fred
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Sridhar, Shrihari
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Steenburgh, Thomas J.
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Toman, Nicholas
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Alavi, Sascha
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Anderson, Erin
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Anderson, James C.
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Antia, Kersi D.
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Die Betriebswirtschaft : DBW
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler Edition Wissenschaft
1
Harvard business review : HBR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of the Academy of Marketing Science
1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Research
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
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ECONIS (ZBW)
6
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1
Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian
;
Homburg, Christian
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
Saved in:
2
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
3
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
4
Getwittert, gepostet, gekauft
Giamanco, Barbara
;
Gregoire, Kent
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 58-65
Persistent link: https://www.econbiz.de/10009581514
Saved in:
5
How to organize pricing? : vertical delegation and horizontal dispersion of pricing authority
Homburg, Christian
;
Jensen, Ove
;
Hahn, Alexander
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 49-69
Persistent link: https://www.econbiz.de/10009782920
Saved in:
6
Von Robotern und Emotionen
Homburg, Christian
;
Schmitt, Jens
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008648312
Saved in:
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