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~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Roy, Sanjit"
~person:"Walsh, Gianfranco"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Nachhaltigkeit"
~subject:"Sustainable development"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Brand
Consumer behaviour
Cultural identity
Dienstleistungsqualität
Indien
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Systematic literature review
Konsumentenverhalten
26
Beziehungsmarketing
16
Relationship marketing
16
Brand management
12
Markenführung
12
Brand image
8
Markenimage
8
Corporate reputation
7
Firmenimage
7
Customer value
6
Fashion
6
Kundenwert
6
Mode
6
Social Web
6
Social web
6
Customer satisfaction
5
Kulturelle Identität
5
Kundenzufriedenheit
5
Service quality
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Marketing management
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Marketingmanagement
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Nachhaltige Entwicklung
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Sustainability
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USA
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United States
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Beschwerdemanagement
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Clothing industry
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Complaint management
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3
Jugendliche
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Online-Marketing
3
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34
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1
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Author
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Beatty, Sharon E.
Kim, Kyung Hoon
Roy, Sanjit
Walsh, Gianfranco
Laroche, Michel
32
Ko, Eunju
23
Cleveland, Mark
16
Paul, Justin
15
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Richard, Marie-Odile
13
Valette-Florence, Pierre
13
Chebat, Jean-Charles
12
Pereira, Vijay
12
Kukar-Kinney, Monika
11
Sharma, Piyush
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
10
Oghazi, Pejvak
10
Seo, Yuri
10
Teng, Lefa
10
Debroy, Bibek
9
Dhir, Amandeep
9
Gupta, Suraksha
9
Merchant, Altaf
9
Septianto, Felix
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Yang, Zhiyong
9
Choi, Jeonghye
8
Foroudi, Pantea
8
Gustafsson, Anders
8
Malik, Ashish
8
Mattila, Anna S.
8
Melewar, T. C.
8
Vrontis, Demetris
8
Wiedmann, Klaus-Peter
8
Arslanagic-Kalajdzic, Maja
7
Behl, Abhishek
7
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Journal of business research : JBR
Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
The journal of services marketing
5
European management journal
4
Journal of strategic marketing
4
Journal of marketing theory and practice
3
Journal of retailing and consumer services
3
Journal of service research : JSR
3
Psychology & marketing
3
Asia Pacific journal of marketing and logistics
2
British journal of management : BJM
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
International marketing review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of marketing theory and practice : JMTP
2
Journal of service research
2
The service industries journal
2
Academy of Management journal : AMJ
1
British journal of management
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
European retail research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of markets and business systems
1
International journal of services, economics and management
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of global fashion marketing : JGfM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of retailing
1
Journal of service theory and practice
1
Journal of the Academy of Marketing Science
1
Journal of vacation marketing : an international journal
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
34
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1
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
2
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
3
Cultural personal values and switching costs perceptions : beyond Hofstede
Blut, Markus
;
Beatty, Sharon E.
;
Northington, William Magnus
- In:
Journal of business research : JBR
150
(
2022
),
pp. 339-353
Persistent link: https://www.econbiz.de/10013365721
Saved in:
4
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
5
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
6
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
7
The effect of environmental cues on the purchase intention of sustainable products
Lee, Eung Jin
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 425-433
Persistent link: https://www.econbiz.de/10012417149
Saved in:
8
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
9
Fashion marketing trends in social media and sustainability in fashion management
Kim, Kyung Hoon
;
Kim, Eun Young
- In:
Journal of business research : JBR
117
(
2020
),
pp. 508-509
Persistent link: https://www.econbiz.de/10012287953
Saved in:
10
How to "Nudge" your consumers toward sustainable fashion consumption : an fMRI inbvestigation
Lee, Eun-Ju
;
Choi, Hanah
;
Han, Jinghe
;
Kim, Dong-hyun
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 642-651
Persistent link: https://www.econbiz.de/10012288078
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